According to Jill Konrath, a sales strategy expert, there are some tactics that should be followed to ensure your email is read. The website Português Fácil also lists some recommendations on how to write a good email. Check out the tips below:
1. Simplify the message
Make sure your email is no longer than 90 words. Also, write paragraphs with two sentences to make it easier to read. Use plain black fonts and do not include more than one link or attachment.
2. Know the interlocutor’s objectives
Before you write your email, do some research on the company, industry, or position of the person who will be receiving your message. Remember that relevance is essential in these situations, so you should mention a business objective that is important to the person.
3. Offer value
Keep in mind: your product or service may be a commodity, but you are not. So focus on ideas, insights, and valuable information in your emails. This way, your audience will be more likely to take the time to read what you have written.
4. Pay attention to the “subject” field
Keep the focus on business-related topics, as what you include in this part of the email is crucial to whether it is read or ignored. “Quick question about management changes” or “Reduce product launch time” are suggestions for topics that can catch someone’s attention.
5. Create a campaign
To maintain contact with this person, make malaysian whatsapp number eight to 12 contacts, which can be by email or phone, over a period of four to six weeks. In each initiative, return to the subject discussed in the previous contact.
6. Limit the email to just one subject
If you want to get a response to your email, make it easy for the other person to do so. So don't overwhelm them with too many things. If you have multiple issues to address, the best way to do this is to send several separate emails.
7. Be clear in emails
You've probably had doubts when you received an email or message. A lack of clarity can lead to misinterpretation of information, so make sure your email is clear, direct, and easy to understand. This involves paying attention to grammar, abbreviations, etc.
One tip for writing your email is to put yourself in the other person’s shoes, remembering that they don’t have the knowledge that you do. Think about the best way to explain something that is obvious to you, but that may be completely new to the other person.
8. Tell us exactly what you need
Don’t make the other person waste time deciphering everything they need to do. Once you’ve explained what you need done, list the tasks in bullet points.
9. Write the recipient when you finish the email
Wait until the last minute to write the recipient, as this will help you avoid the embarrassment of sending an incomplete email or saying things you shouldn't. Check that the name your email program suggests when you type the person's initials is correct to ensure that you are sending a message to the right recipient.
Paying attention when writing an email will ensure that you get the message across correctly, that it is read and responded to, and will also prevent you from being seen as rude or intrusive. Remember that courtesy should be present not only in person, when you are in contact with the person, but also in the virtual world.
Selling through online channels such as email is increasingly important. It can be said that email is an integral channel of Social Selling . Be polite, kind, concise and, most importantly, pay close attention to grammar to ensure your text is perfect.