About creating an information site

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There are a huge number of information sites. Among them, you can find news portals, aggregators and other resources that the user encounters daily. The main goal of such sites is to satisfy our need to receive certain information. In this article, we talk about the advantages of creating an information site and other aspects.

The benefits of creating an informational website
Launching an informational website will be the right decision if your organization some of the key features of band has a need to convey useful and relevant information to your target audience, which will allow:

expand the target audience;

increase income;

increase brand awareness;

to form and strengthen the loyalty of the target audience to the company.

The resource can also be aimed not at a wide audience, but at the organization's employees. The launch will allow:

optimize interaction processes;

automate business processes;

increase productivity;

increase profits;

maintain the loyalty of your staff.

Structure of the information site
The content and volume of information resources differ depending on their subject matter. Let's consider the main structural elements for two types of sites: thematic and corporate portals.

Thematic portal
"Main page". Contains links to the main sections of the portal and the news feed.

"Sections and subsections". The resource can contain from three to seven sections by subject.

"About the project". The site developers can indicate in this section for whom the resource was created and for what purposes.

"Blogs and forums". The subject resource is an open platform where all interested parties can act as experts or express their opinions. To ensure this, the site usually provides special tools. For example, a blog where authors can share their personal experiences, or a forum where visitors can create topics for discussion. In addition, all content on the site is subject to comments and the ability to distribute it on social networks.

"Video channel". Due to the growth of video content consumption, the resource usually allocates a separate section on the site for it.

"Contacts". Allows you to write to the editors on thematic portals.



Corporate portal
"Main page". It presents the main sections of the resource and is organized in a convenient way, which provides quick access to them. In addition, it provides information about the latest company news and events.

"About the company". The history of its creation, the structure of the organization, the scope of activity, the goals of the company.

"News". Publications in the media, company news.

"Our projects". All information about projects, access to materials for participants.

"Vacancies". List of open vacancies within the company.

"Corporate section". Documents, instructions, application forms.

"Training". Training materials for employees, information about training opportunities and how to apply for training.

"Communication". Photo and video galleries, events calendar, corporate mail or chat, file sharing system.



Stages of creating an information site
Development and approval of technical specifications
Defining goals and objectives.

Estimation of the scope of upcoming work and preparation of a project plan.

Selecting a platform on which to develop the website.

Development of prototypes and designs
Preparation of website structure and design options, taking into account usability.

Approval of prototype and design.

Content creation and optimization
Collection of semantic core.

Content optimization and production.

Layout. Internal optimization
Filling the resource in accordance with the approved content and layout.

Implementation of layout for various types of devices.

Selecting a domain and hosting, purchasing them.

Setup, launch, testing
Setting up an analytics system.

Adding specific services.

Checking the correct operation.

Checking for bugs.

Technical support
Project support after launch.



Conclusion
It is worth noting that the creation of an information site is an important stage for any business or project. The presence of such a resource makes it possible to receive the necessary and relevant information, interact with the company to a wide audience. A properly designed site can become an effective tool for achieving your goals and successfully interacting with your audience.