Create a Product That Virtually Sells Itself

[suhasini523]

In a market full of video conferencing apps, Zoom's solution was simple: build the best product possible.

To do this, they found the first key: they were 100% customer-oriented, so they dedicated a large part of their time to listening to them and adapting to their needs.

By gathering customer feedback, Zoom was able to make the best product in its industry.

On the other hand, Zoom offers value with free video conferencing features that everyone can use for up to 40 minutes (this because the company's research showed that 40 minutes was the optimal amount of time for a video meeting).

While this time limit does not persuade customers to purchase the product, its freemium model along with word of mouth have driven customer acquisition.

Invest to Spend on Building the Brand
As one of the Growth Marketing tactics, Zoom focused on the albania whatsapp number database adventurous group or users known as early adopters.

In this way they took advantage of the first good experience , because the better it was, the faster the word about the product would spread.

To reach these adventurers, Zoom's solution was to put up billboards, and in the words of its CEO, Eric Yuan:

“It’s to promote our brand. It’s hard to market a brand in a short period of time. After we had our first billboard, my neighbor told me ‘ I saw your billboard… wow, this is cool . ’ Then I said to our marketing team, ‘ Let’s have another one . ’ Soon, a lot of other people said, ‘ We saw your billboard . ’ Okay, I said ‘ let’s add a third one . ’ ”

[Tweet “Zoom is a company that applied Growth Marketing by focusing on the customer and listening to their feedback.”]