#3: Evaluate Facebook Messenger Ads
Posted: Mon Jan 20, 2025 5:33 am
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If organic messaging strategies aren't delivering the results you want, consider running click-to-message ads. You can set up ads directly from your Business Suite inbox. Click "Create messaging ad" to get started and create your ad using an existing post or new creative.
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By clicking on Messenger ads, you encourage people to contact you only on Messenger. You will also see an option to add Instagram and WhatsApp.
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Infomercials include suggested questions that can serve as conversation starters. You can add up to three suggested questions with automated answers to any informational ad. Use your marketing goals or a list of frequently asked questions to guide this list. Once you've launched your campaign, you can view the results in Message Insights directly in your Business Suite inbox.
facebook-messenger-for-business-evaluation-advertising-editing-welcome-faq-suggested-questions-17
Evaluate advertising effectiveness
You can monitor basic advertising metrics directly in Business Suite. Clicking on the message's ad panel shows:
Number of message conversations initiated
Cost per message conversation started
If organic messaging strategies aren't delivering the results you want, consider running click-to-message ads. You can set up ads directly from your Business Suite inbox. Click "Create messaging ad" to get started and create your ad using an existing post or new creative.
facebook-messenger-for-business-evaluate ads-click message ads-get more messages-15
By clicking on Messenger ads, you encourage people to contact you only on Messenger. You will also see an option to add Instagram and WhatsApp.
facebook-messenger-for-business-evaluate-ad-message-add-click-to-ad-app-instagram-whatsapp-16
Infomercials include suggested questions that can serve as conversation starters. You can add up to three suggested questions with automated answers to any informational ad. Use your marketing goals or a list of frequently asked questions to guide this list. Once you've launched your campaign, you can view the results in Message Insights directly in your Business Suite inbox.
facebook-messenger-for-business-evaluation-advertising-editing-welcome-faq-suggested-questions-17
Evaluate advertising effectiveness
You can monitor basic advertising metrics directly in Business Suite. Clicking on the message's ad panel shows:
Number of message conversations initiated
Cost per message conversation started