2022 Lunar New Year Marketing Trends

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It is not hard to imagine that with such a large population, the Chinese New Year would be overwhelmed by the Chinese domestic market. Despite the weight of these 140 million people, it would be an oversight to conclude that this holiday is only celebrated in China. In fact, Chinese, immigrants, Chinese descendants and other friends all remember the Chinese New Year around the world, making it a truly global holiday. Due to the sheer numbers, it is difficult for companies and marketing departments to choose to ignore this time of year.


There is no doubt that the ongoing pandemic has undoubtedly shaped this year's holiday season. Although travel restrictions remain in place, many consumers spared no effort to spend during this period. Generally, people look forward to the Lunar New Year in order to travel, but this year many stayed local to celebrate. A major trend that has continued from bulgaria telegram number database last year to this day is that consumers are spending money in the regions closest to them and online. This bodes well for e-commerce providers, who continued to see strong growth during this period.



A trend we see continuing to expand is a shift in consumer demographics. More and more Millennials and Gen Z are making gains in purchases. As their incomes continue to rise, these groups are beginning to outspend other previous generations. Younger generations tend to favor items related to health and self-care. Products such as food, beverages, beauty products, massage equipment, and more continue to receive high interest during the Lunar New Year holiday. These young demographics are also perfectly suited for remote gifting. Buying something online and shipping it to a loved one is the first inclination of many people.


Pets are also on the receiving end. With many people staying home over the holidays, now is the perfect time to get your pet dog or cat involved. In fact, “if you’re going home, you might as well” is often the thinking. Pet food, clothing, furniture, and other related items are high on the gift list. With remote work becoming more common every day, being able to care for a pet is becoming more possible. With this, the growing trend of gifting your pet looks set to get even stronger.