Large retail chains have a wide range of marketing strategies at their disposal. Small stores use a narrower toolkit. Let's look at the main strategies they use.
Location
Shop owners try to locate their outlets in crowded, walk-through areas. This allows them to reduce advertising costs and attract tenants. Trading in a busy business district will allow them to count on a much larger number of customers than selling on a sparsely built-up city outskirts.
Store Location and Marketing
The appearance of the advertising database entrance, foyer, and shop windows play a very important role in shaping the perception of the store. Doors and steps should be clean, not dirty, shop windows should not have flashy banners about discounts, reminiscent of a market from the 90s, and presentable retail premises should be located closest to the entrance, not fruit and vegetable stores.
If the above conditions are difficult to meet, then it is necessary to look for original ways to arouse the interest of the audience.
To evaluate the effectiveness of your location, refer to the trading area map.
This is done as follows. First, on the map of the area, we mark the store that occupies a central place. Then we indicate the following objects within a 15-minute walk from the outlet: competitors, partners, customer flow.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
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