Insights on digital transformation in Brazil

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Digital transformation is a step that all companies that want to thrive and remain relevant in the future must go through. We have gathered some insights into digital transformation in Brazil and the dimensions of digital maturity so that you can implement it in your company. Check it out!

Insights on digital transformation in Brazil
A study by McKinsey & Company Brazil brought information about “Digital transformations in Brazil: insights into the level of digital maturity of companies in the country” . We have gathered the main insights to show you an overview of innovation in the country.

Digital leaders perform better financially
Considering the global scenario, companies that have undergone a digital transformation have grown five times more than other companies. This is because they use technology to gain efficiency and improve the customer experience.

Digital transformation makes companies harder to beat
As companies increase their digital maturity, the gap between them dominican republic phone number lead and others becomes more difficult to overcome. Digital companies have greater consistency in their digital management practices, invest more in process development and in improving human capital.

business expansion
Leading companies disseminate more knowledge and develop more skills
Investing in more sophisticated tools and models involves skills to develop and implement them. This makes companies that are constantly transforming stand out for this dissemination of knowledge and for having an internal culture of collaboration, opportunity and learning.

Digital companies are more mature
Digital maturity occurs when a company is able to create a competitive edge using a new technology. However, this maturity also depends on the sector in which the company operates. In Brazil, the sectors with the greatest digital maturity are: financial services, retail and telecommunications, and technology.

These leading companies define the “new normal” of a sector and become a reference for other companies in the area that are still lagging behind in their digital transformation and that run the risk of becoming obsolete.

Dimensions of digital transformation
Those who think that digital transformation only involves the use of new technologies and the most modern software are mistaken. To achieve digital maturity, it is necessary to seek innovation in all areas of the company.

Strategy
It is not enough to invest in digitalization and software, it is necessary to think about the corporate strategy as a whole and align it with the digital transformation that the company wants to achieve.

Organizations that adopt this approach of bringing innovation into their strategies are three times more likely to be successful in their transformations. This allows entrepreneurs to create deeper and more structural strategies, with a greater focus on the customer and consumer experience.

Strategic planning for companies in 5 steps
Capabilities
To carry out digital transformation in a company, it is also necessary to develop capabilities to support change, such as creating a robust database of data and information or creating models and tools that generate productivity and efficiency.

Digital marketing, CRM and performance tools must be part of a digital transformation strategy. In addition to the programs, it is also necessary to invest in team training.

Organizational structure
The organizational structure directly affects efficiency and the way it is managed. The first step begins with business governance, which is responsible for the success of initiatives linked to digital transformation.

Then, it is necessary to plan how to pass on these incentives from leadership to other employees in the company. To address this issue, many companies in Brazil have sought to approach startups as a means of learning and innovating the dynamics of attraction, recruitment and retention.

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Culture
Finally, culture, which is responsible for generating value in digital transformation. According to the study, this is the main barrier cited by executives to implementing digital initiatives.