Number Data Set

Thursdays and Fridays saw a slight increase in engagement compared to other weekdays. What do other content marketers say? Many content marketers and social media experts agree that research on the best time to post on LinkedIn can be insightful. But it’s also important to consider where the majority of people in your specific target audience are located and what their media consumption habits are.



For example, as Generation Z enters the workforce, they australia business fax list more likely to check LinkedIn feeds (and phones in general) on the weekends. Many businesses shy away from posting on the weekends because they assume most people aren’t browsing LinkedIn on Saturdays and Sundays. However, if fewer companies are posting on the weekends, that means there are fewer posts to compete for, increasing the likelihood that your posts will appear in your audience’s newsfeeds.



So while best practices are worth keeping in mind, they are not absolute truths. It’s important to continually test and iterate to find content that works for your audience. The best thing you can do to succeed on LinkedIn is to create content that’s tailored specifically to your audience and the LinkedIn platform.