The life cycle of any brand consists of three stages
Posted: Mon Jan 20, 2025 6:02 am
Why rebranding is needed
1. Market entry. The company is just introducing its product to the audience and building business processes;
2. Conquering a niche. The brand strengthens its position, becomes a full-fledged market player, differentiates itself from competitors and wins over an audience;
3. Aging. The company works stably until the market trends change. And if the brand does not adapt to these changes, it will lose its relevance. It looks for new solutions and comes to rebranding.
A company may need rebranding at any stage of development: at the very beginning of its activities, later, if the positioning was chosen incorrectly, as well as during the life of the brand, to strengthen its position or prevent the iraq consumer email list aging of the company and its products. There may be many reasons to implement changes :
The company's activity or product becomes irrelevant;
The brand has many competitors ;
The audience's interest has decreased;
The company's management has changed ;
Business processes and key product characteristics have changed ;
The audience has changed, the unique selling point has changed, and changes have occurred that were not initially taken into account in the strategy.
Goals and objectives of rebranding
Rebranding goals:
strengthen the company's position in the market. The new logo and identity demonstrate to the target audience that the brand is not standing still and is developing;
extend its life cycle.
1. Market entry. The company is just introducing its product to the audience and building business processes;
2. Conquering a niche. The brand strengthens its position, becomes a full-fledged market player, differentiates itself from competitors and wins over an audience;
3. Aging. The company works stably until the market trends change. And if the brand does not adapt to these changes, it will lose its relevance. It looks for new solutions and comes to rebranding.
A company may need rebranding at any stage of development: at the very beginning of its activities, later, if the positioning was chosen incorrectly, as well as during the life of the brand, to strengthen its position or prevent the iraq consumer email list aging of the company and its products. There may be many reasons to implement changes :
The company's activity or product becomes irrelevant;
The brand has many competitors ;
The audience's interest has decreased;
The company's management has changed ;
Business processes and key product characteristics have changed ;
The audience has changed, the unique selling point has changed, and changes have occurred that were not initially taken into account in the strategy.
Goals and objectives of rebranding
Rebranding goals:
strengthen the company's position in the market. The new logo and identity demonstrate to the target audience that the brand is not standing still and is developing;
extend its life cycle.