#2: Instagram Content Ranking
Posted: Mon Jan 20, 2025 6:06 am
The company has been secretive about the Instagram algorithm for years. They have become more transparent and no longer reveal what drives content rankings on the platform. Recently, Adam Mosseri posted a comment reiterating that each section of Instagram has its own algorithm and outlining how those algorithms rank feed posts, Reels, barbados b2b leads Stories, Explore, and more.
The main factor that drives the content in the feed posts and stories you see is active engagement; whose content you consume, who you interact with, and who you communicate with.
instagram-feed-example-active participation
Past behavior affects the ranking of content in the Explore and Reels feeds. Let's say you've watched multiple videos on a specific topic. In this case, you may see more of these videos recommended to you in either stream.
Past behavior also applies to the mix of content you provide in your stream. If you interact with carousel posts frequently, you'll see more carousel posts.
Our Take: Remember when Instagram went all-in on Reels? When the platform rebalances its algorithm based on user feedback, many believe this will translate into more photos in the feed. This assumption needs to be more technically accurate. You'll see more of the content you choose to engage with. If it’s a photo post, your feed will feature more photos. If it's Reels, you'll see more Reels. Marketers must remember that people who don’t follow you will never see your story. This is a good thing be
The main factor that drives the content in the feed posts and stories you see is active engagement; whose content you consume, who you interact with, and who you communicate with.
instagram-feed-example-active participation
Past behavior affects the ranking of content in the Explore and Reels feeds. Let's say you've watched multiple videos on a specific topic. In this case, you may see more of these videos recommended to you in either stream.
Past behavior also applies to the mix of content you provide in your stream. If you interact with carousel posts frequently, you'll see more carousel posts.
Our Take: Remember when Instagram went all-in on Reels? When the platform rebalances its algorithm based on user feedback, many believe this will translate into more photos in the feed. This assumption needs to be more technically accurate. You'll see more of the content you choose to engage with. If it’s a photo post, your feed will feature more photos. If it's Reels, you'll see more Reels. Marketers must remember that people who don’t follow you will never see your story. This is a good thing be