How to Align Marketing and Sales Teams to Grow Your Revenue
Posted: Mon Jan 20, 2025 6:37 am
Having your marketing and sales teams working in harmony is the ultimate dream. They’re at their most effective when they work together, target the right customer personas, drive conversions, and grow your sales and revenue.
Effectively align marketing and sales teams and propel your business growth with the help of this page. The topics we’ll cover include:
What is marketing and sales alignment?
How to align marketing and sales teams
5 benefits of sales and marketing alignment
4 problems that sales and marketing collaboration addresses
By the numbers: 3 marketing and sales alignment statistics
3 things marketing must do for sales
3 things sales must do for marketing
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What is marketing and sales alignment?
Marketing and sales alignment is the practice of establishing a shared framework of goals and strategies between your marketing and sales teams. Aligning your marketing and sales teams can help you improve your business’s return on investment (ROI) and sales productivity by eliminating data silos.
What are data silos?
Data silos between marketing and sales teams are a common issue across various industries. Data silos are large bulks of information within your company that are limited solely to one team or department.
Data silos happen when each department gathers information, but doesn’t share them with each other. As a result, marketing teams run campaigns without a clear conversion objective, and sales teams don’t share the customer insights they’ve gathered.
Effectively align marketing and sales teams and propel your business growth with the help of this page. The topics we’ll cover include:
What is marketing and sales alignment?
How to align marketing and sales teams
5 benefits of sales and marketing alignment
4 problems that sales and marketing collaboration addresses
By the numbers: 3 marketing and sales alignment statistics
3 things marketing must do for sales
3 things sales must do for marketing
Want to get the latest sales and marketing info delivered investor database to your inbox? Subscribe to our weekly newsletter for free!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
What is marketing and sales alignment?
Marketing and sales alignment is the practice of establishing a shared framework of goals and strategies between your marketing and sales teams. Aligning your marketing and sales teams can help you improve your business’s return on investment (ROI) and sales productivity by eliminating data silos.
What are data silos?
Data silos between marketing and sales teams are a common issue across various industries. Data silos are large bulks of information within your company that are limited solely to one team or department.
Data silos happen when each department gathers information, but doesn’t share them with each other. As a result, marketing teams run campaigns without a clear conversion objective, and sales teams don’t share the customer insights they’ve gathered.