Further reading on how to optimize your email content
Posted: Mon Jan 20, 2025 6:43 am
5 Main Types of Marketing Emails
1. Trigger Emails
Triggered emails are when a series of emails are automatically sent out over a set period of time after a user takes a specific action, which triggers the emails to be sent. Usually the trigger is a conversion, which means a user submits a form on your website, whether it's an enquiry form or a form to register for a webinar.
With triggered emails, you can design a set of emails to be customized to the user’s interests. For example, if they download one of our eBooks, our Email Marketing Guide , then we could send a thank you email, share this blog about email marketing, share a case study of our marketing automation tool BowNow, highlight the email feature, and finally colombia telegram number database send a promotional message letting them know about our free plan.
Trigger email scenario example:
2. Segmented Emails
Segmented emails or targeted emails are when you split your list into categories and send emails that are personalized for that group.
For example, in account-based marketing (ABM), you try to target accounts that bring the most value to your business. So, for example, if your high-value targets are small IT companies in Southeast Asia, then you can segment this small group of customers and create content specifically for them. For example, if you share case studies of other IT startups among your customer segments, then you can expect your target audience to engage and read your emails because it is tailored for them.
3. Email Newsletter
An email newsletter is a basic email that you send to your subscribers on a regular basis. This can be sent daily, weekly, or monthly, depending on your resources. Here’s a great example of a B2B newsletter from Junction Consulting:
1. Trigger Emails
Triggered emails are when a series of emails are automatically sent out over a set period of time after a user takes a specific action, which triggers the emails to be sent. Usually the trigger is a conversion, which means a user submits a form on your website, whether it's an enquiry form or a form to register for a webinar.
With triggered emails, you can design a set of emails to be customized to the user’s interests. For example, if they download one of our eBooks, our Email Marketing Guide , then we could send a thank you email, share this blog about email marketing, share a case study of our marketing automation tool BowNow, highlight the email feature, and finally colombia telegram number database send a promotional message letting them know about our free plan.
Trigger email scenario example:
2. Segmented Emails
Segmented emails or targeted emails are when you split your list into categories and send emails that are personalized for that group.
For example, in account-based marketing (ABM), you try to target accounts that bring the most value to your business. So, for example, if your high-value targets are small IT companies in Southeast Asia, then you can segment this small group of customers and create content specifically for them. For example, if you share case studies of other IT startups among your customer segments, then you can expect your target audience to engage and read your emails because it is tailored for them.
3. Email Newsletter
An email newsletter is a basic email that you send to your subscribers on a regular basis. This can be sent daily, weekly, or monthly, depending on your resources. Here’s a great example of a B2B newsletter from Junction Consulting: