What are backlinks? - Do they help with SEO?
Posted: Mon Jan 20, 2025 6:46 am
summary
An inbound link is a link from an external site to a page on your own website
. For example, if a link to your website's top page is posted on someone else's blog post, this is called an inbound link.
Until a few years ago, the amount of inbound links had a big impact on SEO.
However, as malicious methods of acquiring a large number of inbound links from spam design director managers mailing leads sites to improve rankings began to emerge, Google updated its search engine algorithm in 2011, and the quality of content became the key to site evaluation.
Quality backlinks work!
However, this does not mean that backlinks are completely irrelevant to SEO. According to a video posted by Google Webmaster , when they experimented with an algorithm that excluded the evaluation from backlinks, the quality of the search results was not good.
For this reason, Google applies an algorithm that evaluates backlinks and has a system in place to evaluate sites that acquire high-quality backlinks . In other words, acquiring high-quality backlinks is essential for SEO.
However, as mentioned above, backlinks from spam sites that are not useful to users and hidden links (such as links in white text on a white background) are prohibited by the Webmaster Guidelines (official Google website) . In other words, artificial backlinks will not be evaluated.
"Backlinks affect the site's ranking, but artificial backlinks lower the ranking" means that
naturally occurring backlinks improve the ranking of a site . For example,
An inbound link is a link from an external site to a page on your own website
. For example, if a link to your website's top page is posted on someone else's blog post, this is called an inbound link.
Until a few years ago, the amount of inbound links had a big impact on SEO.
However, as malicious methods of acquiring a large number of inbound links from spam design director managers mailing leads sites to improve rankings began to emerge, Google updated its search engine algorithm in 2011, and the quality of content became the key to site evaluation.
Quality backlinks work!
However, this does not mean that backlinks are completely irrelevant to SEO. According to a video posted by Google Webmaster , when they experimented with an algorithm that excluded the evaluation from backlinks, the quality of the search results was not good.
For this reason, Google applies an algorithm that evaluates backlinks and has a system in place to evaluate sites that acquire high-quality backlinks . In other words, acquiring high-quality backlinks is essential for SEO.
However, as mentioned above, backlinks from spam sites that are not useful to users and hidden links (such as links in white text on a white background) are prohibited by the Webmaster Guidelines (official Google website) . In other words, artificial backlinks will not be evaluated.
"Backlinks affect the site's ranking, but artificial backlinks lower the ranking" means that
naturally occurring backlinks improve the ranking of a site . For example,