These 5 Email Marketing Copywriting Tips Will Take Your Emails to the Next Level
Posted: Mon Jan 20, 2025 6:59 am
In this video, Bailey from the WebFX Internet Marketing team shares five tips for writing mind-blowing email copy.
Transcript:
Do you want to stop people in their tracks with your email copy? All it takes is a bit of research, a little practice, and your attention throughout this video.
If you haven’t guessed yet, this video covers five tips for engineer database email copy that grabs attention. I won’t make you wait any longer. Let’s start with the first tip.
5 tips for mastering email marketing copywriting
1. Write for your subscribers
Writing good email copy means considering your subscribers every step of the way. People signed up for your emails with the expectation that the content would be tailored to their interests. Don’t disappoint them, or you’ll risk losing them.
Start by choosing email topics that your audience finds interesting. If someone subscribed to a newsletter for tea enthusiasts — the drink, not the letter — they probably don’t want to receive emails about milk… unless it’s a recommendation for the best milk to use in tea.
You’ll want to mimic the way your audience speaks, too. A newsletter that reaches business executives will be much more formal than one aimed at college students. I think the greeting, “Hey, smarty pants,” will go over well with a junior in college. But a serious executive who gets hundreds of emails each day? Probably not, although you can always run an A/B test if you want to try it out.
Use the language of, and cover the topics that relate to, the people who willingly give you their contact information. You’re sure to generate interest in your emails by doing that.
2. Spark curiosity with your subject lines
Intrigue your subscribers with a headline that makes them want more. The trick is telling them what’s in your email but not giving away so much that it spoils the big reveal. Think of it like turning on your faucet and letting a little bit of water squeak out — enough that you know the faucet works, but not enough that you can use the water for anything without turning the faucet all the way on.
In this real-life example from PremiumBeat, they use a question as their subject line to play on our curiosity. They ask, “Are Holograms The Future of Filmmaking?”
An email from PremiumBeat about holograms
Holograms are a fairly new technology, so that alone is a great way to spark interest. The fact that the subject uses a question leaves things open-ended, telling me the only way to get the answer is to open the email and read.
3. Make your copy easy to skim
According to estimates from Statista, people send and receive a total of 306 billion emails around the world every. Single. Day.
Transcript:
Do you want to stop people in their tracks with your email copy? All it takes is a bit of research, a little practice, and your attention throughout this video.
If you haven’t guessed yet, this video covers five tips for engineer database email copy that grabs attention. I won’t make you wait any longer. Let’s start with the first tip.
5 tips for mastering email marketing copywriting
1. Write for your subscribers
Writing good email copy means considering your subscribers every step of the way. People signed up for your emails with the expectation that the content would be tailored to their interests. Don’t disappoint them, or you’ll risk losing them.
Start by choosing email topics that your audience finds interesting. If someone subscribed to a newsletter for tea enthusiasts — the drink, not the letter — they probably don’t want to receive emails about milk… unless it’s a recommendation for the best milk to use in tea.
You’ll want to mimic the way your audience speaks, too. A newsletter that reaches business executives will be much more formal than one aimed at college students. I think the greeting, “Hey, smarty pants,” will go over well with a junior in college. But a serious executive who gets hundreds of emails each day? Probably not, although you can always run an A/B test if you want to try it out.
Use the language of, and cover the topics that relate to, the people who willingly give you their contact information. You’re sure to generate interest in your emails by doing that.
2. Spark curiosity with your subject lines
Intrigue your subscribers with a headline that makes them want more. The trick is telling them what’s in your email but not giving away so much that it spoils the big reveal. Think of it like turning on your faucet and letting a little bit of water squeak out — enough that you know the faucet works, but not enough that you can use the water for anything without turning the faucet all the way on.
In this real-life example from PremiumBeat, they use a question as their subject line to play on our curiosity. They ask, “Are Holograms The Future of Filmmaking?”
An email from PremiumBeat about holograms
Holograms are a fairly new technology, so that alone is a great way to spark interest. The fact that the subject uses a question leaves things open-ended, telling me the only way to get the answer is to open the email and read.
3. Make your copy easy to skim
According to estimates from Statista, people send and receive a total of 306 billion emails around the world every. Single. Day.