B2B Marketing Strategy: Create a B2B Marketing Plan [2025 Guide]
Posted: Mon Jan 20, 2025 7:04 am
Travis owns an office supply store and is looking for new ways to reach out to businesses. Cold calling and newspaper ads aren’t working for him anymore, so he wants to figure out how he can reach more clients. He does some research and finds that many business-to-business (B2B) companies use online marketing to get new clients. What is B2B marketing? And how do you create a B2B marketing strategy? Get answers to those questions, plus tips for doing B2B marketing effectively in this guide! P.S. Want to get insider insights on how to optimize your marketing plan? Join 200,000+ marketers by subscribing to our email newsletter!
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“Our marketing department has a lot of key performance overseas chinese in uk data that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
HydroWorx
What is a B2B marketing strategy?
B2B marketing focuses on helping businesses market to other businesses through digital marketing mediums. B2B marketing encompasses numerous online strategies to help you reach interested companies.
Your B2B marketing strategy guide: Getting started with B2B marketing
Ready to start building your B2B marketing plan? Here’s your guide to getting started with B2B marketing:
Pre-planning: What you need to do before you launch your B2B marketing campaign
Planning: Choose your B2B marketing strategies
Executing: How to market B2B effectively
Pre-planning: What to do before you launch your B2B marketing campaign
Before you can start picking strategies and launching your campaign, you need to do some pre-planning. Here are a few steps you’ll want to take before you start picking your B2B marketing strategy:
1. Know your target audience
If you want to be successful with your B2B website marketing, you need to know who you’re targeting first. Your marketing campaigns won’t work if you don’t know your ideal buyers. As a B2B company, you’re appealing to both the company and its decision-makers. You’re appealing to many people, so it’s essential to understand who you’re targeting before creating your campaign. You’ll want to define characteristics like:
Company size
Company type
Company location
Position within the company of each decision-maker
Pain points
When you know this information, you can create a campaign that appeals to these decision-makers.
2. Establish your company goals
Before you launch your B2B marketing plan, you need to know your company goals. What do you want to achieve with your marketing plan? You can set different types of goals, like:
Increase leads
Increase sales
Increase email sign-ups
Increase brand awareness
When you set goals, though, you want to ensure they’re SMART goals. SMART goals are:
Specific
Measurable
Achievable
Realistic
Timely
An example of a SMART goal is “Increase leads by 20% by the end of the fourth quarter.” This goal can easily be measured and has a time limit, so anyone working on this goal knows when to achieve it. So, if you want to be successful with your B2B marketing plan, set SMART goals to keep your marketing plan focused.
WebFX helps companies like yours reach their business goals
“Our marketing department has a lot of key performance overseas chinese in uk data that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
HydroWorx
What is a B2B marketing strategy?
B2B marketing focuses on helping businesses market to other businesses through digital marketing mediums. B2B marketing encompasses numerous online strategies to help you reach interested companies.
Your B2B marketing strategy guide: Getting started with B2B marketing
Ready to start building your B2B marketing plan? Here’s your guide to getting started with B2B marketing:
Pre-planning: What you need to do before you launch your B2B marketing campaign
Planning: Choose your B2B marketing strategies
Executing: How to market B2B effectively
Pre-planning: What to do before you launch your B2B marketing campaign
Before you can start picking strategies and launching your campaign, you need to do some pre-planning. Here are a few steps you’ll want to take before you start picking your B2B marketing strategy:
1. Know your target audience
If you want to be successful with your B2B website marketing, you need to know who you’re targeting first. Your marketing campaigns won’t work if you don’t know your ideal buyers. As a B2B company, you’re appealing to both the company and its decision-makers. You’re appealing to many people, so it’s essential to understand who you’re targeting before creating your campaign. You’ll want to define characteristics like:
Company size
Company type
Company location
Position within the company of each decision-maker
Pain points
When you know this information, you can create a campaign that appeals to these decision-makers.
2. Establish your company goals
Before you launch your B2B marketing plan, you need to know your company goals. What do you want to achieve with your marketing plan? You can set different types of goals, like:
Increase leads
Increase sales
Increase email sign-ups
Increase brand awareness
When you set goals, though, you want to ensure they’re SMART goals. SMART goals are:
Specific
Measurable
Achievable
Realistic
Timely
An example of a SMART goal is “Increase leads by 20% by the end of the fourth quarter.” This goal can easily be measured and has a time limit, so anyone working on this goal knows when to achieve it. So, if you want to be successful with your B2B marketing plan, set SMART goals to keep your marketing plan focused.