Experienced marketers of large companies
Posted: Mon Jan 20, 2025 7:05 am
Learn how to set up effective sales funnels for any type of business to get maximum conversions at all stages. Find out how to work with different channels and promotion tools, how to collect the right audience, launch advertising campaigns, create selling and interesting content, analyze indicators, plan a budget, set technical requirements for performers, optimize and maintain reports.
Take the course "Internet Marketer" and get systemic knowledge and necessary skills. and heads of digital agencies will help to improve knowledge and skills and will show in practice how to work with projects, tools, campaigns, finances and direction management.
Training program
How does a sales funnel work?
A sales funnel helps a business attract the attention of potential customers to its brands and products, then convert them into buyers and hold their attention for a long time. So, in retail , at the first stage of the sales funnel, various marketing campaigns are used to attract the attention of consumers. For example, an advertising russia consumer email list banner of a sneaker store on a social network with a link to the company's website.
In the sales funnel for a wholesale buyer, everything most often begins with a cold call. So the manager of a medical equipment company collects contacts of clinics on the Internet and starts "calling". To achieve the best results, he uses sales techniques and marketing tools that convince people to buy his product. We are talking about native advertising formats, videos, customer cases, reviews, prepared telephone and chat scripts.
It is also important to choose the right promotion channels. There are complex types of business for which posting articles on Yandex.Zen will not bring results, since there are too few potential consumers of the product among the audience of the platform. But there are also those for whom this channel can bring a lot of sales - for example, projects in the fields of cars, entertainment, fitness and healthy lifestyle, as well as real estate.
Take the course "Internet Marketer" and get systemic knowledge and necessary skills. and heads of digital agencies will help to improve knowledge and skills and will show in practice how to work with projects, tools, campaigns, finances and direction management.
Training program
How does a sales funnel work?
A sales funnel helps a business attract the attention of potential customers to its brands and products, then convert them into buyers and hold their attention for a long time. So, in retail , at the first stage of the sales funnel, various marketing campaigns are used to attract the attention of consumers. For example, an advertising russia consumer email list banner of a sneaker store on a social network with a link to the company's website.
In the sales funnel for a wholesale buyer, everything most often begins with a cold call. So the manager of a medical equipment company collects contacts of clinics on the Internet and starts "calling". To achieve the best results, he uses sales techniques and marketing tools that convince people to buy his product. We are talking about native advertising formats, videos, customer cases, reviews, prepared telephone and chat scripts.
It is also important to choose the right promotion channels. There are complex types of business for which posting articles on Yandex.Zen will not bring results, since there are too few potential consumers of the product among the audience of the platform. But there are also those for whom this channel can bring a lot of sales - for example, projects in the fields of cars, entertainment, fitness and healthy lifestyle, as well as real estate.