) No, you shake their hand, make small talk, and get to know them over time. The same applies to content marketing. So, what’s the solution when you are taking the content marketing relationship too fast? Create a segmented content marketing strategy with different goals for different content. For example, Slidebean invested $70,000 in uk business email database free content marketing, mainly for Google Ads, and saw a $200,000 ROI. b2b content marketing investment slidebean Slidebean created a mix of content for brand awareness, such as short videos or blog posts, and then utilized that content to capture leads.
Final thoughts Content marketing often gets a bad rap in the B2B sector. The truth is, the key to success is all about defining your target audience and making their lives easier in some way. According to the Content Marketing Institute, 90 percent of top-performing B2B companies stay focused on their audiences’ informational needs. For some companies, that might be about tutorials and online courses, while others may find that sharing industry trends is helpful.