Online Course Promotion Strategy
Posted: Mon Jan 20, 2025 7:23 am
In this section, we will talk in detail about such an effective tool as a sales funnel. It is understood as a sequence of interactions between the client and the product, starting with familiarization with the product/service/ and ending with the target action. Each client goes through this path, taking different steps, but the base, the foundation is always the same: present the product, interest the buyer and gradually prepare him for the purchase.
Let's take a look at some of the types of funnels that marketers often use in their work.
Option #1. Sales via lead magnet or tripwire
How does it work? Advertising linkedin database attracts customers via a lead magnet or tripwire, then contacts are established and a mailing list is sent. After that, the main product is sold, followed by a series of follow-up letters. In addition, there is a second option: advertising on the landing page and selling via a tripwire. In both cases, a series of follow-up letters is used.
Option #2. Selling through a free webinar or marathon
This method has been known for a long time, but to get a good conversion, you need to provide the audience with some real benefit and support interest in the main product with additional tools. Thus, the advertisement leads to the webinar landing page, after which the mailing follows. Then there is video communication, contacts are established, a lead magnet or tripwire is used, and a sale is made. As in the first case, this will be followed by a series of follow-up letters.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
Option #3: Selling through gamification
To engage and warm up the audience, such tools as a contest, game, quiz are used. Advertising through them attracts customers, after which a lead magnet or tripwire is used. Then the visitor gets to the landing page, where the main product is sold. As in the previous cases, a series of follow-up letters is sent.
All options use the same principle: to attract the attention of the target audience to the information product, to interest the client, to motivate them to perform a specific action: to attend a webinar, to subscribe to a newsletter, to buy a tripwire, etc. Using this sequence, you can experiment with different combinations of steps in the sales funnel and check their effectiveness.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for
Let's take a look at some of the types of funnels that marketers often use in their work.
Option #1. Sales via lead magnet or tripwire
How does it work? Advertising linkedin database attracts customers via a lead magnet or tripwire, then contacts are established and a mailing list is sent. After that, the main product is sold, followed by a series of follow-up letters. In addition, there is a second option: advertising on the landing page and selling via a tripwire. In both cases, a series of follow-up letters is used.
Option #2. Selling through a free webinar or marathon
This method has been known for a long time, but to get a good conversion, you need to provide the audience with some real benefit and support interest in the main product with additional tools. Thus, the advertisement leads to the webinar landing page, after which the mailing follows. Then there is video communication, contacts are established, a lead magnet or tripwire is used, and a sale is made. As in the first case, this will be followed by a series of follow-up letters.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
Option #3: Selling through gamification
To engage and warm up the audience, such tools as a contest, game, quiz are used. Advertising through them attracts customers, after which a lead magnet or tripwire is used. Then the visitor gets to the landing page, where the main product is sold. As in the previous cases, a series of follow-up letters is sent.
All options use the same principle: to attract the attention of the target audience to the information product, to interest the client, to motivate them to perform a specific action: to attend a webinar, to subscribe to a newsletter, to buy a tripwire, etc. Using this sequence, you can experiment with different combinations of steps in the sales funnel and check their effectiveness.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for