Encourage loyalty by recognizing and rewarding repeat purchasers
Posted: Mon Jan 20, 2025 7:24 am
Reward your loyal customers
Unlike a referral program, this marketing tactic doesn’t ask for anything in return.
In a 2022 PwC survey, a third of respondents said that human interaction is a japan email list key driver of loyalty to a company. For many types of companies, that number has risen to over 50%.
A rewards system adds a human element that shows that there is a person behind your business who appreciates their customers.
For example, Good Pair Days is a wine subscription service that offers various perks and rewards for loyalty.
For each box purchased, you collect points that allow you to obtain limited edition merchandise and special pre-release bottles.
The Good Pair Days Merchandise Page
Plus, members get free samples, birthday wine, and anniversary bottles. Your points stay even if you pause or cancel your membership.
These bonuses are some of the reasons why customers rate Good Pair Days with a score of 4.9 out of 5 on Trustpilot.
Rating of Good Pair Days on Trustpilot
This type of system may not be suitable for your setup. But there are many ways to reward your most loyal customers:
Launch an exclusive beta or early access service
Send them new products to test
Offer discounts for multiple purchases
Create a loyalty card program
Build an invite-only fan community and ask for feedback.
Host an in-person event
First, determine what makes your product or service valuable to customers. Then, structure your rewards around that.
If it’s a long-term subscription, offer a free month. If you have high-impact branding, give away cool merch.
If you’re not sure what will resonate with your customers, ask them.
Unlike a referral program, this marketing tactic doesn’t ask for anything in return.
In a 2022 PwC survey, a third of respondents said that human interaction is a japan email list key driver of loyalty to a company. For many types of companies, that number has risen to over 50%.
A rewards system adds a human element that shows that there is a person behind your business who appreciates their customers.
For example, Good Pair Days is a wine subscription service that offers various perks and rewards for loyalty.
For each box purchased, you collect points that allow you to obtain limited edition merchandise and special pre-release bottles.
The Good Pair Days Merchandise Page
Plus, members get free samples, birthday wine, and anniversary bottles. Your points stay even if you pause or cancel your membership.
These bonuses are some of the reasons why customers rate Good Pair Days with a score of 4.9 out of 5 on Trustpilot.
Rating of Good Pair Days on Trustpilot
This type of system may not be suitable for your setup. But there are many ways to reward your most loyal customers:
Launch an exclusive beta or early access service
Send them new products to test
Offer discounts for multiple purchases
Create a loyalty card program
Build an invite-only fan community and ask for feedback.
Host an in-person event
First, determine what makes your product or service valuable to customers. Then, structure your rewards around that.
If it’s a long-term subscription, offer a free month. If you have high-impact branding, give away cool merch.
If you’re not sure what will resonate with your customers, ask them.