Use social media trends and challenges

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Social media trends and challenges are audio clips, dance routines, or video formats that encourage user participation. You can use them to attract younger audiences and showcase your brand personality.

Because so many people are involved, they often go viral. Viral content increases brand awareness and helps you find new customers.

The TikTok challenge “Flip the Switch” requires two people to swap outfits to the tune of Drake’s song “Nonstop.”

As the song plays in the background, a person turns off the lights with the myanmar email list lyrics, " I just flipped the switch ."

Two people participating in the TikTok challenge "Flip the Switch" in one outfit
When the lights come back on a second later, the two have swapped clothes.

Two people participating in the TikTok challenge "Flip the Switch" in a different outfit than usual
The funnier and more entertaining social media content is, the better. People love to make others laugh. That’s why this trend works so well.

Your brand can participate in popular challenges and trends like these.

Is there a song or audio clip that would make sense to use for your business?

Let's say you're a florist. You could create a video using the TikTok trending song "Flowers" by Miley Cyrus.

You can't go mega-viral. But you'll likely get more views and engagement than if you didn't participate.

Can't find a trend or challenge that fits? Create your own, like Chipotle did.