So try to tell new stories. Talk about your own unique experiences, clients, and perspectives.
Posted: Mon Jan 20, 2025 8:17 am
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#1: Authority
Only when you demonstrate el salvador b2b leads expertise will people trust you, hire you, or buy from you. You need to deliver authoritative information with confidence. Your sense of humor and relatability mean nothing if consumers don't believe you can deliver results.
So how do you project authority in social video content?
Authoritative storytellers create educational content that shows evidence of how they achieved their goals. Their videos talk about problems that their target audience has and how to solve them. Over time, audiences learn to associate the storyteller with success.
Deep dives, interviews, and case studies are all effective ways to tell your story with authority, like this guest video from Better Help.
Conference Series Featuring Dr. Mariel Buque - Intergenerational Trauma - Betterhelp Reel
No matter what your niche is, you're likely to face plenty of competition. You're not the only one who can create authoritative content about your customers' problems. The way you tell your story is what sets you apart.
Example: Gary Vaynerchuk
Gary Vaynerchuk (commonly known as Gary Vee) is an entrepreneur, author, speaker, and all-around successful person. He is the epitome of an authoritative storyteller.
#1: Authority
Only when you demonstrate el salvador b2b leads expertise will people trust you, hire you, or buy from you. You need to deliver authoritative information with confidence. Your sense of humor and relatability mean nothing if consumers don't believe you can deliver results.
So how do you project authority in social video content?
Authoritative storytellers create educational content that shows evidence of how they achieved their goals. Their videos talk about problems that their target audience has and how to solve them. Over time, audiences learn to associate the storyteller with success.
Deep dives, interviews, and case studies are all effective ways to tell your story with authority, like this guest video from Better Help.
Conference Series Featuring Dr. Mariel Buque - Intergenerational Trauma - Betterhelp Reel
No matter what your niche is, you're likely to face plenty of competition. You're not the only one who can create authoritative content about your customers' problems. The way you tell your story is what sets you apart.
Example: Gary Vaynerchuk
Gary Vaynerchuk (commonly known as Gary Vee) is an entrepreneur, author, speaker, and all-around successful person. He is the epitome of an authoritative storyteller.