What is a Key Opinion Leader and Why is it Important for your Marketing Strategy?

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Contents
1 What is a key opinion leader or KOL?
1.1 Differences between a key opinion leader and an influencer
2 How can a thought leader boost your digital marketing strategy?
2.1 Target your ideal audience
2.2 Generate sales
2.3 Increase your reach
3 Generate original content with a key opinion leader
4 How to choose a Key Opinion Leader? (and how to find one)
4.1 Identification
4.2 Recruitment
4.3 Commitment
4.4 Evaluation
5 Brands that rely on opinion leaders
5.1 Ribena
5.2 TaylorMade Golf
5.3 Birchbox
5.4 Gap
5.5 Glossier
5.6 Estée Lauder
5.7 Old Navy
5.8 My Tales of Whisky
5.9 Stride Gum
5.10 Hallmark
6 Conclusion
Key Opinion Leader
Photo by Rebrand Cities from Pexels
An incredibly successful strategy of recent times ecuador whatsapp number database is influencer marketing, also known as influence marketing , which has managed to become a great ally for many brands seeking to reach their target audience. The massification of this environment is such that it gave way to the emergence of an innovative element, which clearly made a difference. These are opinion leaders, also known as KOL or Key Opinion Leader.

It has been proven that the success of a brand does not depend exclusively on the quality of the product or service provided, but on the marketing strategy behind it. Therefore, those companies that do not make use of these digital media could be completely forgotten.

This new leader is so outstanding because his opinion is supported by the fact that he is a professional with a recognized career, which allows him to speak with reason on a topic, boasting a prestige that would greatly benefit a brand through digital strategies.

In this post we are going to explain what a Key Opinion Leader is and why it represents a fundamental element, both for your marketing strategy and for the growth of your brand and company.