Two cases with figures and examples
Posted: Mon Jan 20, 2025 8:28 am
Two cases with figures and examplesPromotion of medical channels is one of the most complex topics with a lot of restrictions. But with the help of Yandex Direct we manage to achieve a record low price per subscriber for the International Center for Reproductive Medicine even in this area.Advertising in the Direct channel about reproductive assistance from the MCRMInitially, we launched the promotion of the Telegram channel through Yandex Direct more as an experiment. But after receiving the first results, we realized that this tool worked perfectly.
Promotion results:
100+ target subscribers added in a month;
1 subscriber costs 145 rubles;
6.1% - conversion to subscription.
The user sees the ad, clicks on viber database it and gets to the landing page. There they are briefly explained what useful things await them in the channel, and there are also several subscription forms. They lead to the Telegram channel.Landing page for subscribing to a Telegram channelWe also achieved great results for the SIEGENIA brand. The company produces fittings for the window business. B2B is a complex topic in principle, and here there is also a narrow niche - but it was all the more interesting to promote it.
What happened:
70 target subscribers were added in a month;
1 subscriber cost 250 rubles;
4.4% - conversion to subscription.
Landing page for the SIEGENIA Telegram channelAnalytics tools help optimize advertising campaigns. You can see which ads worked better and which worse via Yandex Metrica. To reduce the cost per subscriber, creatives need to be constantly tweaked, efficiency monitored, new ones created, successful ones scaled, and unsuccessful ones turned off.
Attracting subscribersServices and bots can automate some tasks, which will save time and resources. There are separate tools for increasing the reach of posts, interacting with subscribers and with the ability to attract new ones.Telega.ioCan set up ads, send welcome messages, create content and manage chat. With the help of the tool, you can launch polls, votes and other activities. This helps to improve audience engagement.Telega.io BotTelega.io BotA free bot builder that lets you create virtual assistants. Here are the features of the bots:BotFather
conduct surveys, quizzes and competitions - that is, entertain the audience and increase its loyalty;
collect information about users - to offer them content that suits their interests;
notify subscribers about new posts on the channel - send out a newsletter.
The interface is simple, but the bot is not Russified.Example of Manybot botWith this free bot, you can create polls and quizzes to increase audience activity. People love to participate in discussions and games - this makes them come back to the channel again and again.
The bot allows you to create a menu, buttons and automatic responses in the channel. All this makes communication with subscribers more convenient.Manybot
Content creation and optimizationSome platforms and bots make it easier to work with content, make it more attractive and interesting for the audience. They also help automate routine tasks.Feed Reader BotWith its help, you can automatically collect fresh posts from selected sources into the feed. The bot is perfect for those who run news channels.
There is a free tariff with restrictions. You can also connect paid tariffs for 5 and 10 €.
Promotion results:
100+ target subscribers added in a month;
1 subscriber costs 145 rubles;
6.1% - conversion to subscription.
The user sees the ad, clicks on viber database it and gets to the landing page. There they are briefly explained what useful things await them in the channel, and there are also several subscription forms. They lead to the Telegram channel.Landing page for subscribing to a Telegram channelWe also achieved great results for the SIEGENIA brand. The company produces fittings for the window business. B2B is a complex topic in principle, and here there is also a narrow niche - but it was all the more interesting to promote it.
What happened:
70 target subscribers were added in a month;
1 subscriber cost 250 rubles;
4.4% - conversion to subscription.
Landing page for the SIEGENIA Telegram channelAnalytics tools help optimize advertising campaigns. You can see which ads worked better and which worse via Yandex Metrica. To reduce the cost per subscriber, creatives need to be constantly tweaked, efficiency monitored, new ones created, successful ones scaled, and unsuccessful ones turned off.
Attracting subscribersServices and bots can automate some tasks, which will save time and resources. There are separate tools for increasing the reach of posts, interacting with subscribers and with the ability to attract new ones.Telega.ioCan set up ads, send welcome messages, create content and manage chat. With the help of the tool, you can launch polls, votes and other activities. This helps to improve audience engagement.Telega.io BotTelega.io BotA free bot builder that lets you create virtual assistants. Here are the features of the bots:BotFather
conduct surveys, quizzes and competitions - that is, entertain the audience and increase its loyalty;
collect information about users - to offer them content that suits their interests;
notify subscribers about new posts on the channel - send out a newsletter.
The interface is simple, but the bot is not Russified.Example of Manybot botWith this free bot, you can create polls and quizzes to increase audience activity. People love to participate in discussions and games - this makes them come back to the channel again and again.
The bot allows you to create a menu, buttons and automatic responses in the channel. All this makes communication with subscribers more convenient.Manybot
Content creation and optimizationSome platforms and bots make it easier to work with content, make it more attractive and interesting for the audience. They also help automate routine tasks.Feed Reader BotWith its help, you can automatically collect fresh posts from selected sources into the feed. The bot is perfect for those who run news channels.
There is a free tariff with restrictions. You can also connect paid tariffs for 5 and 10 €.