How to run an Instagram Giveaway to gain followers
Posted: Mon Jan 20, 2025 8:48 am
In the competitive world of digital marketing, brand visibility and growth are key. To achieve this, Instagram giveaways have become a powerful strategy that not only generates engagement, but also builds a community and increases brand awareness.
In our approach to digital marketing, we understand the importance of leveraging the opportunities that Instagram provides. It’s the platform where the most users follow brands, with an impressive 49% of users doing so. Plus, reports show that accounts that run giveaways experience a 70% or more growth in their profile. Doesn’t that sound incredible?
Types of Giveaways on Instagram
When you're considering running an Instagram giveaway, it's essential to understand the different types of giveaways you can run:
Comment or mention giveaway: This is the most popular and effective type. Participants comment on a post and/or mention friends in their comments. By doing so, they significantly increase car owner database with the post and amplify the visibility of the giveaway.
Hashtag Giveaway: While it requires some extra effort from participants, this type of giveaway asks them to use a specific hashtag in their own posts. This can help your brand go viral, but keep in mind that not everyone will be willing to do this.
Brand Collaborative Giveaway: In this type of giveaway, two or more brands team up to run a joint giveaway. Participants must follow both brands and mention friends in their comments. This collaboration benefits both brands by increasing their visibility and engagement.
Promoted Giveaway: These giveaways are promoted through paid ads. This allows you to precisely target your audience, capturing high-quality followers interested in your content and products.
How to make a giveaway on Instagram step by step
Now that you know the types of giveaways, it's time to dive into how to run an effective Instagram giveaway. Here are the essential steps:
Setting goals: Before you begin, you need to be clear about what you want to achieve with your giveaway. Whether it's branding, attracting new followers, building loyalty or promoting products, your goals will guide the entire process.
Choose how users will participate: Decide how users will participate in your giveaway. Comments on the post are a great option, and you can include a question to encourage interaction. You can also ask friends for mentions or follow your profile, although this last option is more difficult to verify.
Choose the right prize: Select a prize that appeals to your audience and aligns with your brand. Know your target audience and choose a prize that speaks to their wants or needs.
In our approach to digital marketing, we understand the importance of leveraging the opportunities that Instagram provides. It’s the platform where the most users follow brands, with an impressive 49% of users doing so. Plus, reports show that accounts that run giveaways experience a 70% or more growth in their profile. Doesn’t that sound incredible?
Types of Giveaways on Instagram
When you're considering running an Instagram giveaway, it's essential to understand the different types of giveaways you can run:
Comment or mention giveaway: This is the most popular and effective type. Participants comment on a post and/or mention friends in their comments. By doing so, they significantly increase car owner database with the post and amplify the visibility of the giveaway.
Hashtag Giveaway: While it requires some extra effort from participants, this type of giveaway asks them to use a specific hashtag in their own posts. This can help your brand go viral, but keep in mind that not everyone will be willing to do this.
Brand Collaborative Giveaway: In this type of giveaway, two or more brands team up to run a joint giveaway. Participants must follow both brands and mention friends in their comments. This collaboration benefits both brands by increasing their visibility and engagement.
Promoted Giveaway: These giveaways are promoted through paid ads. This allows you to precisely target your audience, capturing high-quality followers interested in your content and products.
How to make a giveaway on Instagram step by step
Now that you know the types of giveaways, it's time to dive into how to run an effective Instagram giveaway. Here are the essential steps:
Setting goals: Before you begin, you need to be clear about what you want to achieve with your giveaway. Whether it's branding, attracting new followers, building loyalty or promoting products, your goals will guide the entire process.
Choose how users will participate: Decide how users will participate in your giveaway. Comments on the post are a great option, and you can include a question to encourage interaction. You can also ask friends for mentions or follow your profile, although this last option is more difficult to verify.
Choose the right prize: Select a prize that appeals to your audience and aligns with your brand. Know your target audience and choose a prize that speaks to their wants or needs.