Trends Sites with the highest traffic growth can reveal changing interests, w

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Data on device type and traffic source can provide insights into how consumers are interacting. Visualizing Deep Data Over Time Is a Powerful Way to Identify Trends... If you’re interested in more in-depth data, Semrush’s Market Explorer and Traffic Analytics tools can provide you with tons of insights for any industry.

One of the most powerful aspects of these tools is access to historical data , which allows you to spot market changes in their early stages. Some widgets, such as the Growth Quadrant found in the Market Explorer Overview andorra email list Report , offer a quarter-by-quarter or year-by-year view of data, providing a visual representation of trends across key market players.


Semrush Growth Quadrant You can also select specific date ranges and examine data differences over time to discover trends. For example, here's a look at the Traffic Generation Strategy and Social Distribution Strategy charts from the Market Explorer Benchmark Report .


The first image shows data for November 2021, while the second shows data for October 2023. Market Explorer Benchmark Report 2021 Market Explorer Benchmark Report 2023 A careful analysis and comparison between these two points in time reveals some interesting changes in the traffic generation and distribution graphs of social media posts. For example, in 2021, referral traffic (the green part of the bar in the graphs on the left) was not as developed as in 2023 in the analyzed market.