Here are five ideas to get you started:

[shaownhasan]

Let's say you're writing an e-book and chile b2b leads want to include contributions from some influential people. Follow up with the person you contacted and ask them a simple question about their expertise or experience. Try to make them spend as little effort as possible. For example, if it’s a sales list, you could ask: “Hi Jane, congratulations again! We’re working on an e-book. I’d love for you to contribute to it. Can you tell me how the pandemic has affected your sales? What impact does it have?”

Collect responses and use them to create your e-book. Organize content based on responses received. Then, start the process again:

Create new social media cards with quotes from contributors.
Reach out to contributors to share their quote cards and a link to the ungated ebook landing page.
This process deepens your relationship with your contributors and benefits your brand by recommending them again. As contributors share their engagement with the ebook, you'll gain more social exposure, just like when you include them on your "Top 25" list.

Over time, some influencer relationships that start with a simple mention on a list may turn into ongoing brand partnerships, referral sources, or even customers.