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The first method of lead generation is website optimization. This means designing a clear process for potential customers to visit and convert by filling out an inquiry form or downloading a resource.

 

First, since you need potential customers to visit your website (business website, owned media, service website, etc.), you have to increase web traffic through targeted advertising and SEO. Although SEO is egypt telegram number database considered the main method to attract users to your website, it takes time to improve rankings, and SEO is always changing, so I don't recommend relying on this alone. Naturally, you can get faster results by using multiple marketing channels - for example by adding social media and/or email marketing.

 

You should also go back and review the user experience and flows on your current website. Double-check if there are multiple clear paths to conversion. For example, how self-explanatory is it to go from your homepage to an enquiry form? Or download a whitepaper from your website? You want to remove any friction that might be holding users back from submitting a form. Evaluate the forms themselves – do they have any unnecessary fields? By shortening the length of your forms, you can easily increase your CTR (conversion rate) and get more leads.

 
> The Complete Guide to Website Content Creation

 

Virtual Trade Show

Virtual trade shows have been gaining traction as a new lead generation method over the past few years, especially since the start of the pandemic, as in-person events have been canceled and more companies have chosen to attend online alternatives.

 

Even after a vaccine is distributed and we move on from COVID-19, it seems likely that virtual trade shows will continue to be around. On the one hand, they are more cost-effective for participants, as hosting costs are much lower—we can expect participation fees to drop as a result. Also, at a physical trade show, you can only market to a handful of people who approach your booth, but online, you can speak to dozens or hundreds of people at once and get more people interested, faster.

 

Another huge advantage of online events is that you can link your audience to your website, offer free consultations or product demos, and instantly convert a handful of these leads into opportunities.

 

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