SEO online reputation, improving a company's image
Posted: Mon Jan 20, 2025 9:47 am
Online SEO reputation is a special positioning job. Online reputation is important, nowadays opinions are a fundamental selection criterion, so a negative review or a reference in the SERPs that speaks negatively about a company can do a lot of damage to a brand, SEO can help to rectify the situation.
The reasons to work on a company's online SEO reputation
Beyond the networks, a brand's reputation can be attacked in the SERPs. Imagine someone searching for your company's name on Google and a negative review appears on the first page. This situation is made worse if the review is in the first position.
Sometimes the comment is not directed against the company, but instagram database refers to a specific person. This type of situation can also cause a lot of damage to a company.
Google and the removal of content
The first option is to request Google to remove the harmful content. You can submit a request here , but it is a very complex process.
Google generally gives priority to opinions, whether they are favourable or not. The so-called Right to be Forgotten, or data deletion, is very complicated on Google, whose policy is geared towards freedom of expression, which is why it does not usually delete any reference from its results.
SEO reputational positioning
Okay, Google isn't going to delete negative reviews about your business, but there's still something you can do.
The simplest solution is to push this result down the SERPs. The goal is simple: we must work to get this harmful result to drop from the top positions, so that it disappears from the first page over time.
The choice of keywords is going to be one of the keys to making that page fall. Find all the keywords that are related to your company and start optimizing your website in that sense.
How to manage a reputational crisis
There are many media on the Internet that can attack a company's image. A comment on social networks, a video on YouTube, an image or an opinion on Google MyBusiness can be enough to generate a reputation crisis.
In the case of Google SERPs, it is best to de-position by strengthening the SEO of our website; on other platforms it is necessary to analyze the situation.
Depositioning in SEO Marketing
At yoSEO Marketing we help you to improve your position on Google, to protect your professional reputation. If you want to solve an image crisis on Google, contact yoSEO Marketing.
The reasons to work on a company's online SEO reputation
Beyond the networks, a brand's reputation can be attacked in the SERPs. Imagine someone searching for your company's name on Google and a negative review appears on the first page. This situation is made worse if the review is in the first position.
Sometimes the comment is not directed against the company, but instagram database refers to a specific person. This type of situation can also cause a lot of damage to a company.
Google and the removal of content
The first option is to request Google to remove the harmful content. You can submit a request here , but it is a very complex process.
Google generally gives priority to opinions, whether they are favourable or not. The so-called Right to be Forgotten, or data deletion, is very complicated on Google, whose policy is geared towards freedom of expression, which is why it does not usually delete any reference from its results.
SEO reputational positioning
Okay, Google isn't going to delete negative reviews about your business, but there's still something you can do.
The simplest solution is to push this result down the SERPs. The goal is simple: we must work to get this harmful result to drop from the top positions, so that it disappears from the first page over time.
The choice of keywords is going to be one of the keys to making that page fall. Find all the keywords that are related to your company and start optimizing your website in that sense.
How to manage a reputational crisis
There are many media on the Internet that can attack a company's image. A comment on social networks, a video on YouTube, an image or an opinion on Google MyBusiness can be enough to generate a reputation crisis.
In the case of Google SERPs, it is best to de-position by strengthening the SEO of our website; on other platforms it is necessary to analyze the situation.
Depositioning in SEO Marketing
At yoSEO Marketing we help you to improve your position on Google, to protect your professional reputation. If you want to solve an image crisis on Google, contact yoSEO Marketing.