Tips for writing a homepage based on SEO content
Posted: Mon Jan 20, 2025 9:54 am
Writing a homepage is one of the most important factors in On-Page SEO. This part of the website is your presentation, but it is also a very powerful resource for positioning yourself. In this post we give you some tips for writing an SEO-optimized homepage and extra tips regarding the configuration of your home page.
Your brand is more important than SEO
Is there anything more important in online marketing than SEO? Yes, the brand itself. There are 3 players involved in your home page: you, your users and Google. Initially, you should exclude Google from your home page to focus on your brand and your users. If you do, Google will thank you.
Yes, it is true that there are dozens of SEO parameters that your homepage text must meet, but first you should manage this content based on the image you want to give of your company and your brand. Once you have this clear, adapt this discourse to the search engine algorithm.
Keywords and density
Here comes Google. Before you shape your text, you skype database be very clear about what your main keywords are going to be. A keyword study will allow you to know which words will help you reach your target audience and position yourself.
As for density, it is essential that you do not fall into keyword stuff, repeating over and over words that you are interested in ranking for, but that can end up penalizing you due to misuse.
Prioritize your home text
Let's face it, homepage texts are often a nuisance, many of them are downright a punishment, both for designers and users. To make it easier to read and have a visual impact, there's nothing better than hierarchizing the text by dividing it into different headings.
In relation to SEO, Google appreciates that you divide your texts using different titles, starting with a single H1, several H2s, subdivisions with H3s, etc.
Internal links
Internal links are a way for users to quickly find what they are looking for on your website. Decide which are your most important products and create links on the home page that point directly to these internal pages.
Are internal links good for SEO? Yes, they are excellent, Google evaluates them and, if they are done correctly, it rewards you.
The most relevant information, at the beginning
In the home page text, the most important information should go at the beginning. This is not only better for your users, but it is also perfect for Google to perceive and position this content much earlier, and see that it is also important for you.
The length of the home page text…
It is a question that we all ask ourselves: how many words should a home page have? Honestly, it doesn't matter. There are home pages that, with a text of 100 words, are perfectly positioned for very relevant terms, others that include texts of thousands of words to fight for hundreds of keywords from the home page.
The important thing is that it is well written, based on both SEO criteria and user-related criteria.
Content service in SEO Marketing
If you need texts to position your website or a content service for your blog, contact yoSEO Marketing, we offer you the best content service for your website and your company blog.
Your brand is more important than SEO
Is there anything more important in online marketing than SEO? Yes, the brand itself. There are 3 players involved in your home page: you, your users and Google. Initially, you should exclude Google from your home page to focus on your brand and your users. If you do, Google will thank you.
Yes, it is true that there are dozens of SEO parameters that your homepage text must meet, but first you should manage this content based on the image you want to give of your company and your brand. Once you have this clear, adapt this discourse to the search engine algorithm.
Keywords and density
Here comes Google. Before you shape your text, you skype database be very clear about what your main keywords are going to be. A keyword study will allow you to know which words will help you reach your target audience and position yourself.
As for density, it is essential that you do not fall into keyword stuff, repeating over and over words that you are interested in ranking for, but that can end up penalizing you due to misuse.
Prioritize your home text
Let's face it, homepage texts are often a nuisance, many of them are downright a punishment, both for designers and users. To make it easier to read and have a visual impact, there's nothing better than hierarchizing the text by dividing it into different headings.
In relation to SEO, Google appreciates that you divide your texts using different titles, starting with a single H1, several H2s, subdivisions with H3s, etc.
Internal links
Internal links are a way for users to quickly find what they are looking for on your website. Decide which are your most important products and create links on the home page that point directly to these internal pages.
Are internal links good for SEO? Yes, they are excellent, Google evaluates them and, if they are done correctly, it rewards you.
The most relevant information, at the beginning
In the home page text, the most important information should go at the beginning. This is not only better for your users, but it is also perfect for Google to perceive and position this content much earlier, and see that it is also important for you.
The length of the home page text…
It is a question that we all ask ourselves: how many words should a home page have? Honestly, it doesn't matter. There are home pages that, with a text of 100 words, are perfectly positioned for very relevant terms, others that include texts of thousands of words to fight for hundreds of keywords from the home page.
The important thing is that it is well written, based on both SEO criteria and user-related criteria.
Content service in SEO Marketing
If you need texts to position your website or a content service for your blog, contact yoSEO Marketing, we offer you the best content service for your website and your company blog.