Reel Popularity Is Through The Sky

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This is good news for smaller creators, because you don’t need a large audience to get a lot of people to see your posts. But that doesn’t mean Reels will increase your follower count—the low correlation suggests they don’t have a significant impact.


Among the 820K posts we analyzed, the number of Reels published went from 508 (January 2022) to 18,950 (July 2023), an impressive growth of 1.0081% .

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It might be tempting to attribute this shift to a handful of accounts excited about armenia email list Reels, but the data shows otherwise. In January 2022, Reels accounted for just 15% of posts per account. Today, that percentage has risen to 37% .

Instagram’s promotional efforts certainly have an impact on the popularity of Reels, suggesting them directly in users’ feeds and in a separate Reels tab.

This growth could also be driven by creator and user preferences, given the dynamic nature of content.

Build Your Instagram Following With Diverse, Engaging Content
While the data above shows that Reels outperform other types of content on Instagram, one crucial question remains: What content works best on your channel and for your audience? Reels, Carousels, or images?

Use Semrush Social to analyze the performance of your content and identify the most successful ones. Then, spend your time creating content that brings the best results for your brand.