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Make yourself available to resolve any questions that users may have. Remember that recognizing mistakes is wise! But it is not enough to just acknowledge your mistake, the second step is the one that the brave take. It is nothing more and nothing less than to apologize for the problem caused. You do not need to send a separate email, this can be integrated into the previous one. It is a way to make the message clear to the people who were hurt and perhaps thus you can regain their trust. 3.- Communicate the problem to your team Your team is the most fundamental part of your company, so they need to be aware of what's going on. The first people to know that there's a reputation crisis are your employees, so don't wait for someone outside to tell you. This gives you the opportunity to send them an internal email based on transparency to resolve any uncertainty they may have.


Clearing up everything that happened benefits canadian healthcare and medical email database you, because it prevents unfounded rumors from spreading. It is also a way to ensure that employees do not leak any wrong information to other sources. If this were to happen, it would make the situation facing the brand even worse. 4.- Informative newsletter to clarify the information Heinekes Newsletter on Reputation Crisis Consider designing an informative newsletter that serves to clarify information for customers. of the facts . It is an effective way to address people to account for what happened, especially if it is a false or distorted comment. Avoid assumptions at all times, and take advantage of the benefits of newsletters to express yourself with solid arguments. In fact, this method is so important that it can become your brand's official means of communication.