What are impressions in SEO and how important are they?

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One of the basic concepts of SEO is that of impressions. Knowing what impressions are is essential when analyzing a positioning strategy and knowing how it develops. Is it important to have a lot of impressions? Like everything in SEO, yes, but not always. We analyze their influence below.

What are impressions in SEO
An SEO impression is when a user sees a website in the SERPs. Every time you perform a search on Google, a number of results appear, and all of those pages receive an impression, regardless of whether or not you end up visiting them.

Therefore, it is a mistake to identify impressions and visits. In fact, the volume of impressions is usually much greater than that of visits, since on many occasions, and no matter how well positioned we are, the user sees our website but visits others.

Impression is therefore a concept linked to the vnpay database on the screen, whether from a computer, a mobile phone or a tablet. If the user has seen the link to our website from a SERP, we will have received an impression.

Is it useful to have high print rates? We analyze this below.

The importance of impressions in SEO
When we know what impressions are in SEO, we usually think that it is essential to have a very high number of impressions, but this is not always useful.

In the end, what matters, both for conversion and for strengthening our positioning, are visits. Obviously, the more impressions we have, the more visits we are supposed to get, however, this is not always the case.

A low level of impressions will denote a low level of visits, so if our impression rates are low, we should do everything possible to reinforce them. Once we have a normal impression volume, we should not obsess over it either.

As we say, the important thing is the visits, and sometimes we have good numbers in impressions, and yet we do not get users. To solve this, there is nothing better than meta tags.

Meta tags to transform impressions into visits
We often analyze the loss of meta tags, mainly due to the misuse that has been made of them for years, however, this information is perfect for transforming impressions into visits.

Meta tags include two key concepts: title and meta description. With a persuasive title and an appropriate meta description, we can attract the public's attention and convince them to visit our website. In this case, impressions will be helpful when it comes to positioning.

If you want to increase your impression volume and improve your website's visit rates through internet positioning, consult with yoSEO Marketing, we offer you the possibility of positioning your website with professional SEO tools, with which you can reach the public that needs you.