This is one of the aspects that you must undoubtedly keep in mind in your strategy
Posted: Mon Jan 20, 2025 10:13 am
You need to know how to adapt your email marketing strategy to the new normal. There is no doubt that the pandemic has made people's lifestyles take a 180-degree turn. Given this, companies need to restructure the planning they had made for 2020. Businesses, especially e-commerce, cannot sit back and do nothing if they want to succeed at this stage. Now, many more people will choose to do their shopping and other routine processes online . For this reason, you cannot miss the opportunity, but you have to be more tactful with your messages: emotions will play a greater role from now on. Email marketing in the new normal cannot continue using the same techniques. You are facing a post-pandemic consumer , which means that they have modified their way of buying. The idea is not for you to worry, but to take care of yourself, and thus your brand will continue to be successful.
TABLE OF CONTENTS Covid-19 times vs. the new colleges and universities authority email addresses normal Email marketing tips after the pandemic Re-prioritizes acquisition Boost customer lifetime value (CLV) Email marketing strategies in the new normal 1.- It's time to innovate 2.- Migration of your business to new categories 3.- Customer interaction channel 4.- Return to promotional emails 5.- Don't forget the conversion Covid-19 times vs. the new normal Email marketing in the new normal vs. coronavirus Will what worked during the coronavirus work in the new normal? This is a very important question, since in less than a year companies are facing significant changes. Some of the measures applied during the pandemic can be applied in this adaptation stage. Keep in mind that customers value the closeness you have with them.
TABLE OF CONTENTS Covid-19 times vs. the new colleges and universities authority email addresses normal Email marketing tips after the pandemic Re-prioritizes acquisition Boost customer lifetime value (CLV) Email marketing strategies in the new normal 1.- It's time to innovate 2.- Migration of your business to new categories 3.- Customer interaction channel 4.- Return to promotional emails 5.- Don't forget the conversion Covid-19 times vs. the new normal Email marketing in the new normal vs. coronavirus Will what worked during the coronavirus work in the new normal? This is a very important question, since in less than a year companies are facing significant changes. Some of the measures applied during the pandemic can be applied in this adaptation stage. Keep in mind that customers value the closeness you have with them.