Web analysis oriented to the positioning strategy
Posted: Mon Jan 20, 2025 10:18 am
A web analysis can be partial, if we only want to evaluate certain aspects of our website, or it can be complete, if we want to reorient our positioning strategy.
A thorough web analysis must therefore be carried out by professionals who are able to detect the strengths of the website, its shortcomings and the general state of the competition. However, we ourselves can carry out a primary assessment with which to obtain a series of very reliable conclusions.
Web analysis as a pre-SEO process
On our blog we have talked on countless occasions about the convenience of developing an SEO strategy. However, this strategy cannot start from scratch, but must be preceded by a series of values that give us clues for the future, in the short and long term.
Carrying out a thorough web analysis is a very rcs database task, which we will discover in the next posts. However, there are some data that can give us a broad view of the general state of our website, and which we will review below.
Indicators for web analysis for SEO
Website structure: Is the content organized in a hierarchy? Is it easy to navigate from one page to another? Website structure is essential for you, your users, and Google. Browse your website as if you were a regular user and check that all content is accessible.
Loading time: Optimizing loading times will not help you rank, but not having this parameter optimized will clearly penalize you. Check that your website loads immediately.
Responsive: Sometimes we launch responsive design and spend years without checking its performance, for a complete web analysis it is essential to check our mobile version.
Positioning: Check the current status of your positioning strategy by evaluating the positioning of the keywords that interest you most.
Visits: It is not the most reliable criterion, but it never hurts to know the records of visits to a website and their origin.
Competition: Obviously, to carry out a complete competition analysis we need professional SEO tools and a complete team, but a first look at our most direct competition can help us improve our website.
A thorough web analysis must therefore be carried out by professionals who are able to detect the strengths of the website, its shortcomings and the general state of the competition. However, we ourselves can carry out a primary assessment with which to obtain a series of very reliable conclusions.
Web analysis as a pre-SEO process
On our blog we have talked on countless occasions about the convenience of developing an SEO strategy. However, this strategy cannot start from scratch, but must be preceded by a series of values that give us clues for the future, in the short and long term.
Carrying out a thorough web analysis is a very rcs database task, which we will discover in the next posts. However, there are some data that can give us a broad view of the general state of our website, and which we will review below.
Indicators for web analysis for SEO
Website structure: Is the content organized in a hierarchy? Is it easy to navigate from one page to another? Website structure is essential for you, your users, and Google. Browse your website as if you were a regular user and check that all content is accessible.
Loading time: Optimizing loading times will not help you rank, but not having this parameter optimized will clearly penalize you. Check that your website loads immediately.
Responsive: Sometimes we launch responsive design and spend years without checking its performance, for a complete web analysis it is essential to check our mobile version.
Positioning: Check the current status of your positioning strategy by evaluating the positioning of the keywords that interest you most.
Visits: It is not the most reliable criterion, but it never hurts to know the records of visits to a website and their origin.
Competition: Obviously, to carry out a complete competition analysis we need professional SEO tools and a complete team, but a first look at our most direct competition can help us improve our website.