Do we have ads that generate costs and do not produce results?
Posted: Mon Jan 20, 2025 10:20 am
The goal is precisely to clean up the out-of-performance elements as much as possible, to maximize efforts on the elements that are effective.
The choice is to modify them to test new combinations, or to stop them, allowing the best ads to be published more.
Are the campaign delivery performances good, but we do not convert as we would like? The focus shifts to traffic, therefore to landing on the landing page. Do they communicate correctly to our target? Is the user experience optimal? And so on.
The great fortune linked to the recent evolutions of GAds is that today the account structure is decidedly more streamlined. Few campaigns, a lot of control left to the machine.
This inevitably lightens the controls on the platform, but increases the australia email list controls on all marketing elements outside of advertising. The field of vision expands.
Google Ads in an Integrated Strategy
The field of vision expands, we were saying. Today, in fact, the performance of an account is influenced by many exogenous factors. The quality of tracking, the health of the brand, the User Experience on the page, the offer on the market, etc.
When we talk about web marketing we are increasingly talking about an integrated ecosystem of tools that contribute to the achievement of business objectives.
Campaigns on Meta Ads, for example, can contribute to increasing conscious searches for a product or service, or a brand. This process is facilitated if we are also well positioned on GAds in Search.
We will be present when the user, stimulated in latent demand, moves in SERP. It is no coincidence that today we are talking about Messy Middle, therefore a very broad customer journey, with many touchpoints, and with a user path that is no longer linear.
If we add to this a strong impact of artificial intelligence, which therefore evaluates the data acquired to make decisions, it goes without saying that building a truly multi-channel system is also the key to making a single platform work.
The choice is to modify them to test new combinations, or to stop them, allowing the best ads to be published more.
Are the campaign delivery performances good, but we do not convert as we would like? The focus shifts to traffic, therefore to landing on the landing page. Do they communicate correctly to our target? Is the user experience optimal? And so on.
The great fortune linked to the recent evolutions of GAds is that today the account structure is decidedly more streamlined. Few campaigns, a lot of control left to the machine.
This inevitably lightens the controls on the platform, but increases the australia email list controls on all marketing elements outside of advertising. The field of vision expands.
Google Ads in an Integrated Strategy
The field of vision expands, we were saying. Today, in fact, the performance of an account is influenced by many exogenous factors. The quality of tracking, the health of the brand, the User Experience on the page, the offer on the market, etc.
When we talk about web marketing we are increasingly talking about an integrated ecosystem of tools that contribute to the achievement of business objectives.
Campaigns on Meta Ads, for example, can contribute to increasing conscious searches for a product or service, or a brand. This process is facilitated if we are also well positioned on GAds in Search.
We will be present when the user, stimulated in latent demand, moves in SERP. It is no coincidence that today we are talking about Messy Middle, therefore a very broad customer journey, with many touchpoints, and with a user path that is no longer linear.
If we add to this a strong impact of artificial intelligence, which therefore evaluates the data acquired to make decisions, it goes without saying that building a truly multi-channel system is also the key to making a single platform work.