Make your call to action as attractive as possible

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But how can you make the most of it? You have to be sure at all times that you are using this tool correctly. 1.- Create attractive and eye-catching phrases for the subject First impressions are crucial, so you should take great care in what you write in the subject line. Don't forget that 47% of emails are opened thanks to a clever line. Ultimately, a compelling and original sentence will open the doors to your content for the recipient . There are 4 quick ways to improve your subject lines: Keep them short, sweet, and above all, direct. Use the recipient's name if you have that information. Personalization is a plus. The optimal length for a subject line is 65 characters, so stick to it. Use catchy headlines, but keep them specific. 2.- Use CTAs to get the reader's attention CTAs, or calls to action, are designed to direct a user to a specific part of a website.


Think of them as the gateway between a recipient's canadian colleges universities email database inbox and your blog . Email marketing drives traffic to your blog. So, the effectiveness of the email comes down to that button , and whether or not the reader is going to click it. You can improve the effectiveness of your CTAs through several simple actions: but without being annoying. Use clear, direct language in your copy that inspires action. Make sure the customer understands that they can click on that button. Leave some white space around the CTA. Allow it to breathe, so that its visualization is obvious to the reader. For a blogger, it is important to make the CTA stand out more than the rest of the text . Use a larger size, bold fonts and bright colors.