Natural web positioning vs paid web positioning

[shukla7789]

Once it is clear to someone that they need to position their website in search engines so that people can find it and visit it, the next question is clear: How to position yourself on the Internet? There are two ways to do this: resort to natural web positioning (SEO) or rely on paid web positioning (SEM) .

SEO or SEM? In reality, it is a false dilemma, since both can be done at the same time. However, in practice, people tend to opt for one or the other, possibly because they do not have resources available for both. Before saying which of the two I would choose if I had to bet on just one card, let's see what each one consists of.

Natural positioning (SEO) vs paid positioning (SEM)
Natural positioning
Natural positioning or SEO is based on carrying out a series of actions, both inside and outside a website, so that its pages appear among the first results on Google for a certain number of searches of interest. SEO is a free process, but it requires continuous effort and some time for the results to be appreciated.

Naturally, higher quality content ranks higher in job seekers database results without companies needing to invest money to improve their results.

Paid positioning
Paid positioning or SEM allows you to appear in the so-called sponsored ads on Google. Broadly speaking, in SEM campaigns you pay so that every time someone searches for a keyword that interests you, your website appears among the sponsored results on Google. This is done through a bidding system, meaning that it is more expensive to appear in the ads for searches with more competition. In the list of results, sponsored ads are different from organic results because they appear on one side or shaded in a reddish or yellowish color.