Those with eye conditions will likely have trouble

[shaownhasan]

The same can even happen with static images. To avoid any problems, it is advisable to apply the so-called Alt Text so that subscribers who cannot view GIFs receive the message. On the other hand, these animations, like normal images, can contain a link to a web page. Therefore, before sending anything, check that it has the embedded link that will take the subscriber to where you want. 4.- Avoid introducing many distractions in the email Using animations in email marketing can yield great results if done cleverly. But it can also be an easy way out for those who don't want to put a lot of work into the content of their emails. In this case, a decision you make in a short time can have irreversible consequences in the long term. As a general rule, you should not include more than one animated image per message .


It is also not advisable to use complex GIFs or petroleum manufacturers mailing leads animations that could compromise the understanding of the message. Don't forget that, in the end, what matters is what you want to convey, and not how you do it. People with photosensitive epilepsy may have trouble with images in the 2 HZ to 55 HZ range. interpreting moving images. Design and create your GIFs carefully; they should include smooth transitions and always be in the appropriate frequency. 5.- A serious communication style It has become common to see brands, some of them internationally renowned, using GIFs simply to be funny. Many do so without knowing whether their audience will like seeing moving images in their regular emails. They even ignore their own style sheet just to introduce a trendy image on social networks.