Bringing back old visitors is always more profitable
Posted: Tue Jan 21, 2025 3:26 am
Facebook How to A/B Test Audience Segments
Use pixel
Install a pixel on your site – this is a VKontakte, Facebook Ads Manager or myTarget code that tracks visitors. With its help, you can:
launch advertising to all site visitors. than attracting new ones;
launch targeted advertising to those who have visited a certain category of goods over a period of time. For example, an online electronics store can collect segments of people who have visited the smartphone section over the past 3-7 days. And then offer them favorable purchase conditions;
launch advertising to those who have recently reached the point of placing an order for a product but have not bought it. You can also offer them some “goodies” so that the person wants to buy;
exclude from the list those who have already purchased the product, so as not to advertise to them.
Mistakes that can make advertising worse
Too narrow segments. If you have narrowed the audience to belgium email list the point that, for example, 300 people remain in the segment, this is bad. Such an audience will quickly “burn out”, and the cost per click will become high.
Segments that are too broad. Not all areas are suitable for division only by, for example, age and gender. If you do not have a mass product, and the audience is too broad, for example, almost the entire population of the city, segment by interests or behavior.
Identical ads for all segments. Each group of buyers has its own interests and motives - what will appeal to some will not interest others. Simply put - by hooking some, you may miss others.
Too many interests in one segment , especially if they are different. 1-2 interests are quite enough.
A common question is whether to trust algorithms. The surest way is to test, understand, analyze and test again. Algorithms are constantly improving and all that, but you shouldn't blindly trust them.
Want to know more about project management, deep marketing and real business promotion in Russia? Get experience, support from professionals and build a portfolio on our in-depth course "DIGITAL MARKETING DIRECTOR" .
Use pixel
Install a pixel on your site – this is a VKontakte, Facebook Ads Manager or myTarget code that tracks visitors. With its help, you can:
launch advertising to all site visitors. than attracting new ones;
launch targeted advertising to those who have visited a certain category of goods over a period of time. For example, an online electronics store can collect segments of people who have visited the smartphone section over the past 3-7 days. And then offer them favorable purchase conditions;
launch advertising to those who have recently reached the point of placing an order for a product but have not bought it. You can also offer them some “goodies” so that the person wants to buy;
exclude from the list those who have already purchased the product, so as not to advertise to them.
Mistakes that can make advertising worse
Too narrow segments. If you have narrowed the audience to belgium email list the point that, for example, 300 people remain in the segment, this is bad. Such an audience will quickly “burn out”, and the cost per click will become high.
Segments that are too broad. Not all areas are suitable for division only by, for example, age and gender. If you do not have a mass product, and the audience is too broad, for example, almost the entire population of the city, segment by interests or behavior.
Identical ads for all segments. Each group of buyers has its own interests and motives - what will appeal to some will not interest others. Simply put - by hooking some, you may miss others.
Too many interests in one segment , especially if they are different. 1-2 interests are quite enough.
A common question is whether to trust algorithms. The surest way is to test, understand, analyze and test again. Algorithms are constantly improving and all that, but you shouldn't blindly trust them.
Want to know more about project management, deep marketing and real business promotion in Russia? Get experience, support from professionals and build a portfolio on our in-depth course "DIGITAL MARKETING DIRECTOR" .