Diversify the offerings and the paths that lead to them
Posted: Tue Jan 21, 2025 3:43 am
We know that our content is not read completely most of the time. Depending on the reader's needs, they will simply scan the text, eager to find what they are looking for with minimal effort.
With that in mind, we need to make sure we have a call to action ( CTA ) and an offer for each type of reader.
If your text is about "Interactive Content" and you have a strong and in-depth ebook about it, for example, add CTAs more than once and, if possible, in different styles:
short introductory video to the topic.
Everything counts!
Follow good practices on copywriting and UX
Readers tend to scan content, looking for sections that pertain to their research.
So, if you are sure that your lead generation offer is usa phone number list related to the context of the text and can help them, make sure to highlight it properly.
You can use bold, italics, bullets, larger fonts, or different colors. The important thing is to know what works for your audience.
Whenever possible, work with mental triggers to increase the chances of attracting leads. These triggers are stimuli received by our brain that directly influence our decision making.
Some of the most common triggers for Content Marketing are:
Social proof: “over 10,000 people have already downloaded this template”
Shortage: “Subscribe now! We have limited spots available”
Authority: “Check out our latest webinar on the subject with lead generation specialist Marina Cordeiro.”
There are many more! The important thing here is to use them only when the information communicated is real.
With that in mind, we need to make sure we have a call to action ( CTA ) and an offer for each type of reader.
If your text is about "Interactive Content" and you have a strong and in-depth ebook about it, for example, add CTAs more than once and, if possible, in different styles:
short introductory video to the topic.
Everything counts!
Follow good practices on copywriting and UX
Readers tend to scan content, looking for sections that pertain to their research.
So, if you are sure that your lead generation offer is usa phone number list related to the context of the text and can help them, make sure to highlight it properly.
You can use bold, italics, bullets, larger fonts, or different colors. The important thing is to know what works for your audience.
Whenever possible, work with mental triggers to increase the chances of attracting leads. These triggers are stimuli received by our brain that directly influence our decision making.
Some of the most common triggers for Content Marketing are:
Social proof: “over 10,000 people have already downloaded this template”
Shortage: “Subscribe now! We have limited spots available”
Authority: “Check out our latest webinar on the subject with lead generation specialist Marina Cordeiro.”
There are many more! The important thing here is to use them only when the information communicated is real.