The perception of providing something valuable

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4.- Content marketing Outreach Marketing with Email Content marketing is another of the foundations of outreach marketing. Enriching emails with information and other explanations that add value is crucial when it comes to reaching more users with whom you want to establish this relationship. Enhancing your email with other types of content such as video, podcasts or images will help make your email more attractive and effective at the same time. Once the entire content marketing process has been structured, creative formulas must continue to be sought to provide added value to the user. Some of the formulas to use are: a.- Content curation This strategy, although it is more commonly used on social media, is very suitable for the type of outreach marketing applied to email. It is an excellent way to share content related to the sector. It is a way to establish a link with other suppliers who can also be mentioned .


And it can be a way to create professional ties life insurance contact email address or generate relationships with relevant people in the sector. The focus of the content is less commercial, it does not seek to talk directly about the product or service but to establish links with the recipient through information that adds value and that you provide. In this way you can lay the foundations to begin to establish a long-term relationship. [bannerHero] b.- Loyalty Email is a tool for providing exclusive information to users. It is a way to make recipients feel part of a unique community and will result in increased trust, loyalty and engagement . increases and with it, the chances of the content being recommended and shared. Also, add a link to the content so they remember the benefits of your brand. A great idea is to make a list of the best articles from your blog.