The first thing you need to know is: who am I targeting?

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That is why it is essential to know exactly what the current legislation and all its regulations establish regarding the capture and use of personal data.

Advertising
There are many ways to plan an advertising campaign in the digital environment.

When creating a paid campaign, it is very important to know exactly who you are targeting. Create different types of segmentations and try to think as if you were the person searching for your product or service.

If you know that there is a good volume of people searching for your products or services on Google, it may be interesting to launch a paid campaign with Google Ads to start.

However, there are other possibilities, such as publishing hong kong phone number list ads on social networks or working with programmatic advertising, which allows you to automatically buy digital spaces for ads based on your preferences. This is a good way to work with specific targeting across a wide variety of channels.

Social media
We've mentioned this channel a few times in this article, but it's good to have a specific topic for social media. There are plenty of opportunities here that you should think about, such as paid initiatives and organic growth .

No matter what your product, service, audience or strategy is, there are some tips that can help you get better results for your social media strategies:

Have a clear brand profile . Communicate with your audience in a way that people instantly know they are seeing a post from you;
Produce relevant content. Try to understand what kind of content your audience likes to consume and give them what they want;
Post strategically. Think about the buyer’s journey and try to create different posts and offers according to each stage of the funnel;
Be consistent and constant.