Step 2. Optimizing the site for search engines

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Study their websites: design, functionality, SEO parameters (for example, through Ahrefs or SEMrush).
Look at which pages are bringing them the most traffic.
Technical optimization
Correct errors in the code. For example, through Google Search Console.
Speed ​​up loading. Use image compression, caching.
Make sure the site is secure. HTTPS protocol is required.
Content optimization
Use relevant keywords. Tools like Yandex.Wordstat or Google brazil phone number list Keyword Planner are suitable for this.
Create separate pages for services. For example, "caries treatment", "ultrasound diagnostics".
Local SEO
If the clinic operates in a specific region:
Register in Yandex.Directory and Google My Business.
Use local keywords ("dentistry on Tverskaya").
Step 3: Create Quality Content
An important ranking factor is content that answers the audience's questions. For medical sites, this could be:
Articles about diseases and treatment methods.