Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

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Sprout Social Listening dashboard showing a list of indonesia business email list incoming messages with user metrics and engagements
You can learn about audience preferences and how they feel about specific products, campaigns or topics. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Discover key influencers and thought leaders who are leading the conversation so you know whom to engage.

Set up custom alerts to anticipate an upcoming brand crisis, giving you ample time to fix it before it gets out of hand. Plus, with powerful social media management tools built in, you can easily manage these issues all in one place.

Sprout’s AI features further streamline your social listening efforts. Summarizing with AI Assist saves you the trouble of having to read through lengthy messages. It creates a summary of Listening messages with over 800 characters, allowing you to quickly zero in on essential insights.

Meanwhile, Analyze by AI Assist takes the guesswork out of social listening. It automatically analyzes your Listening messages to find the insights that matter. This includes metrics related to words, phrases, emojis and hashtags. So you can easily forecast trends if certain topics see increased engagement.

Graphic of Sprout Social's AI capabilities within Sprout Social's social listening tool
It even helps you gauge the sentiment behind specific conversations. This simplifies how you anticipate possible brand crises or monitor how people feel about your latest campaigns.