Marketing Automation Case Studies

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4. Make sure executives are on the same page
The key to successful marketing automation is management buy-in and understanding. To maximize results, management needs to actively participate in meetings and understand the big picture of digital marketing. 

① B2C Example
Real estate company Wedge Home worked with us to integrate our marketing automation BowNow. They first focused on accumulating customer data and then began email marketing with consistently high email open rates - an all-time high of 80%. Wedge Home was able to re-engage customers who hadn't contacted them in over 6 months.

① B2B Example
Maxell, a global manufacturer, was experiencing a number of greece telegram number database challenges with sales that they hoped to solve with marketing automation, from missing sales meetings to not being able to reuse past leads. Additionally, due to the COVID-19 pandemic, they were unable to generate new leads and visit customers in person, so they felt the need to move to a more digital communication method. Since adopting BowNow, Maxell has more than doubled their leads and seen increased engagement on their content and emails.

Read the full case study here.


Learn more about marketing automation in these books
 
1. Marketing Automation Unleashed: A Strategic Path to B2B Growth

Summary from Amazon: "Marketing Automation Unleashed: A Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and the significant impact it is having on the way we do business today. Casey Cheshire has nearly a decade of experience as a marketing leader and consultant and has engaged in in-depth discussions with industry experts to provide a comprehensive tutorial on the broad strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build successful marketing automation campaigns by following the "Cheshire Success Index," a ten-step plan organized into four distinct phases: Foundation, Growth, Alignment, and Optimization."

2. Think outside the box