Practical Strategies: Setting Up a Marketing Mix

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Inconsistency of the "4P" elements. For example, a high class product but low quality distribution creates dissonance among customers.
Limited reach: Even the perfect product won't be successful if the customer doesn't know about it.
Excessive price reduction. Destroys margins and can reduce the perceived value of the product.
Weak promotion. The lack of effective advertising makes all marketing efforts useless.
Integrated Marketing
Now that you have assessed the current situation, let's move on to developing an france phone number list effective strategy. Let's look at all the elements of the "4P" step by step.
Element 1: Product
Step 1: Determine the target audience and its needs.
Create a profile of your ideal client (age, income, interests). Use the tools:
Polls.
Social media analysis.
Sales analytics.
Step 2: Assess competitiveness.
Analyze:
What competitors offer.
Why customers choose them.
Step 3: Improve the product.
Add unique features or improve quality.
Develop new packaging that meets the expectations of the target audience.