As brands and marketers, we must take responsibility
Posted: Tue Jan 21, 2025 4:29 am
Another example was the six-month deadline that the UK advertising regulator gave agencies to remove gender stereotypes “that are likely to cause serious or widespread harm or offence”. This makes brands aware that there is an inspection and that this can affect their results, whether in terms of positioning or financial.
In my opinion, we need to create more intentional commitments to processes and metrics for real monitoring.
These are the tips I would like to share with brands and businesses:
maintain an editorial line where the inclusion of women, trans and non-binary people is a value;
Before launching any public campaign, especially those involving influencers, ask for it to be evaluated by a diverse group and listen to what people have to say;
If necessary, hire sensitivity readers and DEI consultants for a professional look at the content you are creating;
never pay people from socially underrepresented groups belarus phone number list less than you would pay heterosexual white men under the same conditions;
do everything because it is the right thing to do and the results will be positive.
It is always good to remember that, increasingly, consumers are looking for purpose and identification of values when hiring services or buying products.
Going against this movement means losing money and market space. Keep in mind that people are open to influencer marketing and at the same time want to influence the way it is done based on their personal causes.
The verb to influence means “to exert a psychological action, an influence on someone or something.” And so, we need to be responsible for the way we practice influencer marketing today.
Despite being a modern resource, it can still be used to maintain inequalities, as the studies in this article have indicated: either by reinforcing gender stereotypes or preventing pay equity from actually occurring.
We need to work intentionally to change all the situations of inequality, prejudice and discrimination that still occur and are strengthened in our society. Finally, I invite you to reflect on the first paragraph of the Rock Content Manifesto.
In my opinion, we need to create more intentional commitments to processes and metrics for real monitoring.
These are the tips I would like to share with brands and businesses:
maintain an editorial line where the inclusion of women, trans and non-binary people is a value;
Before launching any public campaign, especially those involving influencers, ask for it to be evaluated by a diverse group and listen to what people have to say;
If necessary, hire sensitivity readers and DEI consultants for a professional look at the content you are creating;
never pay people from socially underrepresented groups belarus phone number list less than you would pay heterosexual white men under the same conditions;
do everything because it is the right thing to do and the results will be positive.
It is always good to remember that, increasingly, consumers are looking for purpose and identification of values when hiring services or buying products.
Going against this movement means losing money and market space. Keep in mind that people are open to influencer marketing and at the same time want to influence the way it is done based on their personal causes.
The verb to influence means “to exert a psychological action, an influence on someone or something.” And so, we need to be responsible for the way we practice influencer marketing today.
Despite being a modern resource, it can still be used to maintain inequalities, as the studies in this article have indicated: either by reinforcing gender stereotypes or preventing pay equity from actually occurring.
We need to work intentionally to change all the situations of inequality, prejudice and discrimination that still occur and are strengthened in our society. Finally, I invite you to reflect on the first paragraph of the Rock Content Manifesto.