A simple community that worked
Posted: Tue Jan 21, 2025 4:46 am
If you need a community manager to promote a club related to the beauty niche, then the candidate for the position needs to know not only beauty trends, but also the target audience, the tone of voice in which this audience speaks - to be able to read, to mimic "one of their own."
I'll tell you about the community where I am an inspirer and moderator.
For the closed club #YouAreAMarketer, knowledge of marketing is a must, because you need to be able to ask a question that will help develop the topic in a conversation. It is also good to be familiar with how a business is built, how business processes are honed, some legal aspects are also important.
Since the club has a different audience - there are decision makers, agency owners, entrepreneurs, freelancers, remote workers, contextualists, team leaders, you need to be on both sides to understand each japan email list of them. for a mass-market audience is unlikely to work here.
We have put work with cases, anti-cases, and communication on complex professional issues in the first place in the club. The trend towards information overload dictates not just issuing useful content to the club, but working with content within the community: analyses, discussions, and the search for truth.
join us!
You also need to know the pains and needs of your audience, you need to be able to play on them. Because if you don’t know how to play on the pains and needs of your audience, you won’t keep anyone in your club. And besides all this, you definitely need to be able to work with objections, anticipate them, and be able to work through them. Here, by analogy with pains and needs: if you don’t know how to work with this, then you’ve failed as a community manager.
I'll tell you about the community where I am an inspirer and moderator.
For the closed club #YouAreAMarketer, knowledge of marketing is a must, because you need to be able to ask a question that will help develop the topic in a conversation. It is also good to be familiar with how a business is built, how business processes are honed, some legal aspects are also important.
Since the club has a different audience - there are decision makers, agency owners, entrepreneurs, freelancers, remote workers, contextualists, team leaders, you need to be on both sides to understand each japan email list of them. for a mass-market audience is unlikely to work here.
We have put work with cases, anti-cases, and communication on complex professional issues in the first place in the club. The trend towards information overload dictates not just issuing useful content to the club, but working with content within the community: analyses, discussions, and the search for truth.
join us!
You also need to know the pains and needs of your audience, you need to be able to play on them. Because if you don’t know how to play on the pains and needs of your audience, you won’t keep anyone in your club. And besides all this, you definitely need to be able to work with objections, anticipate them, and be able to work through them. Here, by analogy with pains and needs: if you don’t know how to work with this, then you’ve failed as a community manager.