The role of Support in data management platforms

[shukla7789]

Support in data management platforms is crucial. Which is better in this regard, Buy or Build?
A Data Management Platform or DMP is a unified technology platform that takes disparate data sets and provides normalization and segmentation on that data, allowing the user to bring the resulting segmentation into environments with a live interactive channel.
Data management software platforms already come with centralized support by default, which makes problem-solving much easier.

It is about assessing the independence of the specific knowledge of people in the company (developers/Build) versus the support of a company that directs its service to said activity (Buy) .

The agreed service level will therefore be much higher in the fantuan database of software platforms , thus ensuring that all types of functional or uptime incidents are addressed.

In turn, platforms usually already include :

Formal documentation of its operation
Characteristics
Glossary of “ How To ”
Most frequent incidents that can occur during a process
It is precisely for all this reason that through the platforms already built, the dissemination of knowledge is carried out in an easier, faster and more effective way .



Importance of data in digital transformation



The importance of a data management platform in marketing is growing
This offers the opportunity to develop huge use cases in a still relatively nascent market , because there are a variety of reasons to use a data management platform. But the success of data management in an organization goes beyond installation. You need to have the right organizational maturity and structure, as well as the ability to operationalize the use and adoption of use cases for data management, IT/Marketing alignment, data inputs, data ingestion and integrity, etc.