How to stop your emails from going to spam in Gmail

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Your email outreach won't actually reach your prospect if you don't land in their inbox.

Getting through to their primary folder is especially hard for Gmail inboxes.

Google's rules on what a legitimate email looks like are getting stricter constantly.

Here are some tips to ceo email list help prevent your emails going to spam in Gmail.


If your sender reputation is poor or non-existent, your emails will land in spam.

A new domain, for example, will have no sender reputation to speak of.

If you use a new domain to send out many daily emails, most will not reach your audience's inbox.

To build up and monitor your sender reputation, use an email deliverability tool like lemwarm .


One of lemwarm's features is email warm-up, which gradually increases your sending volume and frequency so that you can build up your sender reputation.

2. Audit your sender reputation
To find out whether your sender reputation is actually a problem and a potential cause of your emails landing in the Gmail spam folder, you can audit your sender reputation.

lemwarm keeps track of your deliverability score, whether your domain is on any blacklist, and gives detailed reports on where your warm-up emails are landing.

Instead of a one-time sender reputation audit, lemwarm keeps monitoring your reputation and lets you know when problems arise.

3. Take care of your technical setup
Cold email beginners often overlook the technical setup.

They often have no idea why their emails are not going to the inbox.

At the core of the technical setup is domain authentication. Your sending domain can be authenticated by adding a few DNS records to your domain's DNS settings.

These DNS records are:

Make sure you have these records properly configured.

Additionally, when using an email automation tool, make sure you use a custom tracking domain .

If not, your emails will contain the tool's domain tracking, which is being used by many of your customers, including spammers. This could tarnish your sender reputation.